Simpactful develops real-world, actionable plans based on your needs and opportunities and our market and strategy expertise. Our capabilities are rooted in our diverse team of experts from “both sides of the desk,” and we bring those capabilities to bear to address your opportunities and challenges.
A holistic, analytical approach to optimize your portfolio, assortment, trade investment and pricing, as well as retailer media and data investments across the omnichannel to maximize ROI and deliver meaningful savings to reinvest into the business or return to the bottom line.
Developing your Customer Value Proposition and using it as leverage in retail negotiations in ways that result in effective retailer Joint Business Plans and partnerships focused on driving mutual growth, profit and loyalty.
Step-change the ROI of your Marketing and Media investments and elevate your Retail Relationships by understanding the latest Retailer Media products and how they can best be leveraged as part of effective Marketing, Personalization and JBPs.
Benchmarking of brand Trade Fund investments vs competitive peer sets to identify opportunities to optimize Trade Fund investment ROI and potentially return millions to the business for reinvestment or the bottom line.
We provide Competitive Benchmarking to understand best practices, the market, category, and competitive dynamics, as well as Scenario Planning to incorporate options to neutralize key competitive threats into operative strategic plans.