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    Simpactful develops real-world, actionable plans based on your needs and opportunities and our market and strategy expertise. Our capabilities are rooted in our diverse team of experts from “both sides of the desk,” and we bring those capabilities to bear to address your opportunities and challenges.

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CapabilitiesLynn Ryan2023-04-18T18:46:52+00:00
Brand Development, Shopper & Consumer Insights, & Analytics

Brand Development, Shopper & Consumer Insights, & Analytics

Leveraging consumer, shopper and competitive insights, advanced analytics and principles to clarify strategies and drive game-changing profitable business growth.

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Commercial & Channel Growth Strategy

Commercial & Channel Growth Strategy

Developing the strategic “where to play, how to win” omnichannel choices and requirements that will deliver competitive advantage and exceptional growth.

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Brand Restage: Business Modeling, Equity & Innovation

Brand Restage: Business Modeling, Equity & Innovation

Brand turn-around or new brand creation behind sound business modeling, world-class brand building and innovation models with teams of expert brand builders and innovation leaders.

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Revenue Growth Management, (RGM), Profitability & Pricing

Revenue Growth Management, (RGM), Profitability & Pricing

A holistic, analytical approach to optimize your portfolio, assortment, trade investment and pricing, as well as retailer media and data investments across the omnichannel to maximize ROI and deliver meaningful savings to reinvest into the business or return to the bottom line.

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eCommerce, Omnichannel & Last Mile

eCommerce, Omnichannel & Last Mile

Developing a plan to win and achieve profitability with shoppers wherever they choose to browse, research and shop – “anywhere, anytime, anyhow℠”.

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Retailer Insights, Analytics, Negotiations, Merchandising, & JBPs

Retailer Insights, Analytics, Negotiations, Merchandising, & JBPs

Developing your Customer Value Proposition and using it as leverage in retail negotiations in ways that result in effective retailer Joint Business Plans and partnerships focused on driving mutual growth, profit and loyalty.

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Marketing, Retailer Media & Personalization

Step-change the ROI of your Marketing and Media investments and elevate your Retail Relationships by understanding the latest Retailer Media products and how they can best be leveraged as part of effective Marketing, Personalization and JBPs.

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Retail Execution & Supply Chain

Retail Execution & Supply Chain

Practical and proven solutions for today and tomorrow that deliver and sustain in store execution results and solve supply chain challenges especially given today’s E2E issues.

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DTC to Brick & Mortar expansion

DTC to Brick & Mortar expansion

Leveraging our proprietary “Get-Grow-Keep” model to expand Direct-to-Consumer digital native brands to brick and mortar stores.

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Trade Fund Assessments & Benchmarking

Trade Fund Assessments & Benchmarking

Benchmarking of brand Trade Fund investments vs competitive peer sets to identify opportunities to optimize Trade Fund investment ROI and potentially return millions to the business for reinvestment or the bottom line.

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Organizational Design, Change Management Training, Recruiting

Organizational Design, Change Management, Training, Recruiting

Accelerate performance and results through effective organizational design, the upskilling of critical capabilities, leadership development and identification of key potential hires.

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Competitive Benchmarking & Scenario-Planning

Competitive Benchmarking & Scenario-Planning

We provide Competitive Benchmarking to understand best practices, the market, category, and competitive dynamics, as well as Scenario Planning to incorporate options to neutralize key competitive threats into operative strategic plans.

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Diversity, Equity, Inclusion & Belonging

Diversity, Equity, Inclusion & Belonging

Creating and developing a diverse and productive workforce is essential to delivering great business results.

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Fractional Resourcing

Seasoned practitioners are available for temporary full-time or fractional engagements who are embedded in the organization and manage everyday business operations.

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