competitive benchmarking & scenario-planning

competitive benchmarking & scenario-planning

Simpactful’s access to multiple CPG/retailer experts gives us the ability to benchmark issues and scenarios in the CPG industry. Competitive Benchmarking assists brand teams in better understanding competitors while identifying best-in-class approaches to optimize go-to-market strategies. Simpactful Scenario Planning helps teams imagine multiple possible worlds that are relevant, plausible, challenging and divergent based on guiding questions. These worlds provide a stimulus to develop more strategic “how to win” and “where to play” choices that expand existing market spaces, create new solutions, and future-proof the business with contingency planning and refreshed long-term strategies.

areas of focus

  • Custom Benchmarking Studies
    • key competitors
    • capability areas
    • retailers
    • organizational structures
    • investment levels
  • Custom Scenario Planning Workshops

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