competitive benchmarking & scenario-planning
Simpactful’s access to multiple CPG/retailer experts gives us the ability to benchmark issues and scenarios in the CPG industry. Competitive Benchmarking assists brand teams in better understanding competitors while identifying best-in-class approaches to optimize go-to-market strategies. Simpactful Scenario Planning helps teams imagine multiple possible worlds that are relevant, plausible, challenging and divergent based on guiding questions. These worlds provide a stimulus to develop more strategic “how to win” and “where to play” choices that expand existing market spaces, create new solutions, and future-proof the business with contingency planning and refreshed long-term strategies.