Brand Development, Shopper & Consumer Insights, & Analytics

brand development, shopper & consumer insights, & analytics

At Simpactful, we believe that success combines a deep understanding consumers, shoppers and the competitive environment through research, insight work and data analytics.  We use a combination of approaches to mine consumer and shopper learnings including qualitative and quantitative research, System 1 & 2 learning techniques and advanced data analytics for critical insights that feed stronger strategies and executions.

areas of focus

  • Competitive landscape assessment
  • Systemized insight development and scaling
  • Value chain, touchpoint and path-to-purchase work
  • Cross-category consumer and shopper insights
  • Insights to Actions workshops
  • Advanced data analytics (including AI)

explore our other capabilities