brand development, shopper & consumer insights, & analytics
At Simpactful, we believe that success combines a deep understanding consumers, shoppers and the competitive environment through research, insight work and data analytics. We use a combination of approaches to mine consumer and shopper learnings including qualitative and quantitative research, System 1 & 2 learning techniques and advanced data analytics for critical insights that feed stronger strategies and executions.
areas of focus
- Competitive landscape assessment
- Systemized insight development and scaling
- Value chain, touchpoint and path-to-purchase work
- Cross-category consumer and shopper insights
- Insights to Actions workshops
- Advanced data analytics (including AI)