Sales & Revenue Management
COMMERCIAL PLANNING, SALES PLANNING & GO-TO-MARKET CAPABILITIES
Organize and create the capability to consistently develop compelling customer value propositions, winning shopper touchpoints, and flawless execution across the channel.
- Omni Commercial Planning
- Omnichannel Sales Planning
- Product & Commercial Differentiation
- Pitch Development & Delivery
- Joint Executional Excellence
- Shopper Insights
- Brand, Category & Department Design
- Shelf, Fixturing & Displays
- Digital Shelf Excellence
- Joint Retail Innovation
RETAILER JBPS, INSIGHTS & NEGOTIATIONS
Leverage a strong customer value proposition in Retail negotiations in ways that result in effective retailer Joint Business Plans and partnerships focused on driving mutual growth, profit, and loyalty.
- Top 10+ Retailer Buying & Selling, Insight & Expertise
- Joint Business Planning
- Negotiation Training & Support
REVENUE GROWTH MANAGEMENT, TRADE SPENDING, MIX, PROFITABILITY & PRICING
A holistic approach to assess and mine pricing, portfolio, trade architecture, and promotional opportunities across the Omnichannel spectrum, furling profitable growth and building Revenue Growth Management (RGM/SRM) capabilities (process, organization, systems/tools & metrics).
- Benchmarking vs. CPG Best Practices
- Portfolio Optimization Tools & Analysis
- Brand Price Strategy & Pack-Price
- Architecture Development
- Strategic Customer/Channel Segmentation
- Trade Program Design Across Gross-to-Net & Cost-to-Serve Investments
- Promotion ROI Analysis & Optimization
