Brand Restage: Business Modeling, Equity & Innovation

Sales & Revenue Management

COMMERCIAL PLANNING, SALES PLANNING & GO-TO-MARKET CAPABILITIES

Organize and create the capability to consistently develop compelling customer value propositions, winning shopper touchpoints, and flawless execution across the channel.

  • Omni Commercial Planning
  • Omnichannel Sales Planning
  • Product & Commercial Differentiation
  • Pitch Development & Delivery
  • Joint Executional Excellence
  • Shopper Insights
  • Brand, Category & Department Design
  • Shelf, Fixturing & Displays
  • Digital Shelf Excellence
  • Joint Retail Innovation

RETAILER JBPS, INSIGHTS & NEGOTIATIONS

Leverage a strong customer value proposition in Retail negotiations in ways that result in effective retailer Joint Business Plans and partnerships focused on driving mutual growth, profit, and loyalty.

  • Top 10+ Retailer Buying & Selling, Insight & Expertise
  • Joint Business Planning
  • Negotiation Training & Support

REVENUE GROWTH MANAGEMENT, TRADE SPENDING, MIX, PROFITABILITY & PRICING

A holistic approach to assess and mine pricing, portfolio, trade architecture, and promotional opportunities across the Omnichannel spectrum, furling profitable growth and building Revenue Growth Management (RGM/SRM Sales Revenue Management) capabilities (process, organization, systems/tools & metrics).

  • Benchmarking vs. CPG Best Practices
  • Portfolio Optimization Tools & Analysis
  • Brand Price Strategy & Pack-Price
  • Architecture Development
  • Strategic Customer/Channel Segmentation
  • Trade Program Design Across Gross-to-Net & Cost-to-Serve Investments
  • Promotion ROI Analysis & Optimization

explore our other capabilities

Commercial & Channel Growth Strategy
  • Commercial Growth Strategy & Business Modeling
  • Mergers & Acquisition
  • Channel Expansion:
    B&M, Social, DTC,
    Rapid Delivery & Video
    Commerce

LEARN MORE

eCommerce, Omnichannel & Last Mile
  • Brand Strategy, Equity, Ideas, Creating & Innovation
  • Marketing Digital Transformation
  • Marketing, Merchandising & Retailer Media

LEARN MORE

Retail Execution & Supply Chain
  • Supply Chain & Manufacturing
  • eCommerce, Omnichannel & Rapid Delivery
  • Retail Execution

LEARN MORE

  • Organizational Design & Change Management
  • Learning & Development
  • Fractional Resourcing

LEARN MORE

COMPETITIVE BENCHMARKING & SCENARIO-PLANNING – LEARN MORE