The Experts


Tom O'Brien

Simpactful Chairman

A proven consumer products leader, with experience as a Sr. Advisor at BCG, and the former P&G VP/Chief Customer Officer


Kathee Tesija

Simpactful Sr Advisor and Consultant

An experienced Target senior exec with a deep understanding of consumers and the ability to turn insights into successful business strategies


Scott Huff

Simpactful Sr Consultant

An experienced Walmart leader with a diverse background gained through his 23+ years of experience, most recently as Executive Vice President of Consumables and Health & Wellness.


John Vegas

Simpactful Sr Consultant

John is an accomplished Executive Coach, Human Resources, and Organizational Effectiveness expert with 25+ years of global and domestic expertise in general management, sales, manufacturing, and human resources.


Paul Beahm

Simpactful Sr Consultant

Paul is a former Walmart Executive with Healthcare, Operations, Merchandising, Procurement, and Strategy Experience. Most recently he led Walmart’s retail pharmacies and vision centers in the US and Puerto Rico.


David Friedler

Simpactful President & Managing Partner

A strategic and creative executive with demonstrated ability to deliver results and lead multi-functional teams


Jack Buller

Simpactul Partner

Jack has an exceptional track record for helping CPG companies and retailers grow sales through superior retail execution


Jessica White Hall

Simpactful Partner

Jessica is an accomplished leader in global market development, innovation, brand building and strategy and portfolio development


Mary Pickering

Simpactful Partner

Mary brings a wealth of high-level experience leading multi-functional teams at large strategic customers, including Target


Todd Ruberg

Simpactful Partner

Todd brings a deep understanding of the club channel and strong relationships with top retailers, with expertise in brand differentiation and channel strategy


Michael Russell

Simpactful Partner

Mike joined Simpactful after 25 years leading the P&G business with Walmart, to include team leader of the Walmart and SAMS business


Lynn Ryan

Simpactful Partner

Recent experience in Digital/eCommerce, working with sales and marketing to create end-to-end strategies and plans to succeed in eCommerce


Bryan Stuke

Simpactful Partner

Bryan brings extensive knowledge in the Drug Channel and Beauty/Health Categories, as well as great relationships with the Drug Channel’s biggest retailers


John Torru

Simpactful Partner

General management experience across Sales, Marketing and Supply Chain, with expertise in leading Go-to-Market transformations in strategy, structure, capability and process


Brian Baldwin

Simpactful Sr Consultant

34 years of experience in the Sales Agency industry, with over 25 years in influential executive positions at Acosta Sales and Marketing


Mark Breden

Simpactful Sr Consultant

A former leader with responsibility for the Procter & Gamble’s multi-billion dollar Walmart International Business, with 38 years experience.


Tim Butler

Simpactful Sr Consultant

Tim brings 32 years of experience in the CPG industry, with expertise delivering large, complex organization’s digital and eCommerce platforms globally.


John Carney


An accomplished sales leader, training manager, human resource executive, and certified executive coach, with experience leading sales and leadership training programs globally


Diane Cummins

Simpactful Sr Consultant

Diversity & Inclusion Expert

Diane Cummins is a proven & authentic leader with valuable experience in operationalizing inclusion within organizations, enabling all individuals to bring their full selves to work every day.


Neal Dellett

Simpactful Sr Consultant

Neal is an End-to-End (Manufacturing Plant to Store Shelf) Supply Chain Executive and Consultant with a proven track record of leading organizations to best-in-class results.


Brad Feagans

Simpactful Sr Consultant

A retail executive with over 35 years of operational and merchandising experience and former Vice President and Divisional Merchandise Manager of Sam’s Club.


Jan Grammerstorf

Simpactful Sr Consultant

A top CPG leader of multifunctional organizations and customer teams across a wide range of categories


Kyle Gustafson

Simpactful Sr Consultant

A proven retail and consumer products leader (Amazon, Office Depot, Staples) with expertise in delivering business changing initiatives within Fortune 100 organizations and startups.


Leslie Jacob

Simpactful Sr Consultant

An experienced Grocery Industry Executive, most recently with Whole Foods Markets, specializing in delivering industry leading financial results and differentiated customer experience.


Maureen McHale-Hull

Simpactful Sr Consultant

Experience working with retailers to create shopper-based strategies & in-store designs to deliver brand, category and dept growth


Allen Mason

Simpactful Sr Consultant

A marketing executive and digital pioneer with expertise in data-driven marketing across brands and retailers.


Lindsay McShane

Simpactful Sr Consultant

Lindsay is a collaborative leader with proven track record of transforming Supply Chains, with experience in Transportation, Warehousing, Retail, Customization and Supply Network Design, Planning and Operations.


Annette Miller

Simpactful Sr Consultant

Annette is a merchandising leader with expertise in consumer first practices.  With 20+ years experience, most recently as Chief Merchandising Officer at Regis, and prior to that as SVP of Merchandising at Target.


Phil Morris

Simpactful Sr Consultant

Phil brings a deep level of expertise in the design and implementation of flexible, agile trade fund programs which efficiently target funding to growth opportunities and deliver a higher ROI.


Matt Pierre

Simpactful Sr Consultant

Matt is a former General Mills executive with more than 28 years of CPG experience in eCommerce, Brand Management, Shopper Marketing, and Channel Development.


Lori Proctor


A master at opening doors, Lori offers experience creating strategic selling plans, improving retail presence and training and coaching others to succeed


Myles Proudfoot

Simpactful Sr Consultant

A recognized leader in commercial insights and shopper-based design who has had a profound impact on CPG retail strategy and retail thinking around the globe.


Tiffany Pratt


Expertise in global consumer & shopper insights, consumer & shopper marketing, in-store activation, multi-cultural marketing, and brand strategy consulting


Don Quigley

Simpactful Sr Consultant

Most recently a Sr. Consultant with BCG, Don has 38+ years in management and senior sales at E&J Gallo, PepsiCo, Kimberly-Clark, and Mondelez


Ann Raider

Simpactful Sr Consultant

A recognized accomplished entrepreneurial and growth business CEO in the retail and consumer products industries in the US and abroad


Rich Rezek

Simpactful Sr Consultant

Rich is an accomplished Senior Sales and Strategy Leader in the Consumer Healthcare industry, with 30+ years of experience at Pfizer Consumer Healthcare


Jose Rodriguez

Simpactful Sr Consultant

Jose is a highly agile leader whose experience base is both multifunctional (General Management, Marketing, Sales and Product Supply) and varied in scope (Global strategic, local operational roles, business turnarounds).


Sherry Saffert

SImpactful Sr Consultant

A Merchandising Executive with demonstrated success building retail businesses and collaborative partnerships, most recently with CVS.


Jaime Schaeffer

Simpactful Sr Consultant

Jaime is a brand builder with over 20 years of CPG experience. Her expertise is creating brands that are “social by design,” putting conversation with the customer at the center


Rich Shea

Simpactful Sr Consultant

A retail executive with more than 40 years of experience in operations, merchandising, procurement, and marketing, including 34 years with The Kroger Co.


Rick Siliakus

Simpactful Sr Consultant

Rick has 35+ years of experience as a senior leader in the small box value channel including Family Dollar & Dollar Express




David Sisk

Simpactful Sr Consultant

David brings extensive experience

from leading P&G NA, Global and

Corporate Teams, Shopper Inspired

Innovation, Trade Association and

Broker Agency leadership in the

U.S. Military Government Channel.


Mark Sjoboen

Simpactful Sr Consultant

A former VP with nearly 30 years of experience with Costco Wholesale, Mark has extensive experience in multiple areas of the business including 21 years Operations and Marketing and 8 years buying, eCommerce and Global Sourcing.


Alissa Steinbroner

Simpactful Sr Consultant

Alissa is a former Walmart merchant with deep knowledge of assortment planning, growing categories at retail, product development, and strategic business partnerships.


Joan Toth

Simpactful Sr Consultant

A purpose-and-performance driven leader with extensive experience in Diversity & Inclusion work – Former CEO of the Network of Executive Women



John Trettel

Simpactful Sr Consultant

John is a proven leader with broad cross-functional experience that drives strategy and process improvement


Eric Vanderschueren

Simpactful Sr Consultant

30+ years of successful global experience in CPG, leading to the P&L responsibility and financial oversight of a $20Bn operation at P&G


Allisha Watkins

Simpactful Sr Consultant

Allisha brings over 15 years of Marketing, Insights, Strategy and Executive Management experience, most recently with Mars Wrigley Confectionery for Walmart, Sam’s Club and Jet.


Michele Wolford

Simpactful Sr Consultant

Michele is a sales and organization leader with GM experience leading high-functioning customer-facing teams across Kimberly Clark, MillerCoors, and P&G