eCommerce, Omnichannel & Last Mile

Marketing

BRAND STRATEGY, EQUITY, IDEAS, CREATING & INNOVATION

Brand turn-around or new brand creation behind sound business modeling, world-class brand building and innovation models with teams of expert brand builders and innovation leaders.

  • Business Model Evaluation & Optimization
  • Shopper & Consumer Insights
  • Brand Building Framework Capability
  • Product, Service & Commercial Innovation Workshops
  • Innovation Big Ideas, Research & Capability
  • Innovation Strategy & Process Management Design
  • Big Communication Ideas
  • System I/II Training
  • Restages & Brand Creation
    – Brand Purpose & Equity
    – Brand Identity & Iconic Assets
    – Brand Packaging, Fixturing, In-store Campaigns Claims & Credentialing

MARKETING DIGITAL TRANSFORMATION

Companies must have a clear strategy, vision, and prioritization plan for where and how to leverage data and technology to simplify processes and drive consumer engagement and conversion.

  • Capability Assessments, Strategies & Priorities
  • Data-driven Media: National, RM, Traffic Strategies
  • Digitally-enabled Commerce: DTC, Social, 1P/3, Retail, Shoppable Ads, Conversion MarTech
  • Marketing Data Strategy, Acquisition, Activation & Privacy: 1P, 3P
  • Data & Advanced Analytics
  • Search
  • Social Commerce, Paid, Owned, Earned & Affiliate Marketing, & Community Management
  • Content & Creative
    – Strategy & Principles for Success
    – Emerging AI Content Creation & Testing Capability
    – Content Management Systems
    – Dynamic Content (DCA/DEA)
  •  Capability
    – People: Org Structure, Talent, Training
    – In-house/outsourced
    – Agencies
    – MarTech

MARKETING, MERCHANDISING & RETAILER MEDIA

Step-change the ROI of your Marketing and Media investments and elevate your Retail relationships by understanding the latest in Marketing, MarTech, Retailer Media, and AI, and how they can best be leveraged together as part of an effective full-funnel Marketing plan that drives maximum awareness, conversion, personalization, and retailer JBP negotiation influence.

  • Shopper P2P & Touchpoints
  • Effective Marketing Plans, Audits & Prioritization
  • Merchandising Tools & Priorities
  • Retailer Media Strategies, Benchmarking & Organizational Design
  • Shelf Design, Optimization &Transformation
  • Training & Capability

explore our other capabilities

Commercial & Channel Growth Strategy
  • Commercial Growth Strategy & Business Modeling
  • Mergers & Acquisition
  • Channel Expansion:
    B&M, Social, DTC,
    Rapid Delivery & Video
    Commerce

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Brand Restage: Business Modeling, Equity & Innovation
  • Commercial Planning, Sales Planning & Go-to-Market Capabilities
  • Retailer JBPs, Insights & Negotiations
  • Revenue Growth
    Management, Trade Spending, Mix, Profitability & Pricing

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Retail Execution & Supply Chain
  • Supply Chain & Manufacturing
  • eCommerce, Omnichannel & Rapid Delivery
  • Retail Execution

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  • Organizational Design & Change Management
  • Learning & Development
  • Fractional Resourcing

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COMPETITIVE BENCHMARKING & SCENARIO-PLANNING – LEARN MORE