Marketing

BRAND STRATEGY, EQUITY, IDEAS, CREATING & INNOVATION

Brand turn-around or new brand creation behind sound business modeling, world-class brand building and innovation models with teams of expert brand builders and innovation leaders.

Business Model Evaluation & Optimization
Shopper & Consumer Insights
Brand Building Framework Capability
Product, Service & Commercial Innovation Workshops
Innovation Big Ideas, Research & Capability
Innovation Strategy & Process Management Design
Big Communication Ideas
System I/II Training
Restages & Brand Creation
– Brand Purpose & Equity
– Brand Identity & Iconic Assets
– Brand Packaging, Fixturing, In-store Campaigns Claims & Credentialing

MARKETING DIGITAL TRANSFORMATION

Companies must have a clear strategy, vision, and prioritization plan for where and how to leverage data and technology to simplify processes and drive consumer engagement and conversion.

Capability Assessments, Strategies & Priorities
Data-driven Media: National, RM, Traffic Strategies
Digitally-enabled Commerce: DTC, Social, 1P/3, Retail, Shoppable Ads, Conversion MarTech
Marketing Data Strategy, Acquisition, Activation & Privacy: 1P, 3P
Data & Advanced Analytics
Search
Social Commerce, Paid, Owned, Earned & Affiliate Marketing, & Community Management
Content & Creative
– Strategy & Principles for Success
– Emerging AI Content Creation & Testing Capability
– Content Management Systems
– Dynamic Content (DCA/DEA)
Capability
– People: Org Structure, Talent, Training
– In-house/outsourced
– Agencies
– MarTech

MARKETING, MERCHANDISING & RETAILER MEDIA

Step-change the ROI of your Marketing and Media investments and elevate your Retail relationships by understanding the latest in Marketing, MarTech, Retailer Media, and AI, and how they can best be leveraged together as part of an effective full-funnel Marketing plan that drives maximum awareness, conversion, personalization, and retailer JBP negotiation influence.