news

Simpactful is pleased to announce the addition of Matt Pierre, Senior Consultant.     Matt is a former General Mills Executive with more than 28 years of CPG experience in eCommerce, Shopper...

Simpactful partner John Torru has been the Top Sales leader at multiple CPG companies.   In each company, he led sales and commercial organization design changes that successfully reignited sales growth...

Walmart’s Shrink Announcement: Walmart recently announced a partnership with an AI technology company (Everseen) to launch a new surveillance program focused on identifying and correcting checkout scanning errors and failures. ...

It’s been a year since Simpactful officially launched its Northwest Arkansas team to accelerate the organization’s capabilities to meet clients’ needs with the world’s largest retailer.  During this time, our...

Simpactful is pleased to announce the addition of José Rodriguez, Sr. Consultant, to the team. Rodriguez is an agile leader with a proven track record of building strong businesses, brands,...

Earlier this year, Walmart announced changes to the On-Time In-Full (OTIF) program with goals of reducing lost sales and simplifying accountability for On-Time and In-Full performance. Now officially live in...

Simpactful is pleased to welcome Rich Rezek, Sr Consultant, to the team. With over 35 years of leadership in Consumer Healthcare, Rezek is able to translate brand strategies to align...

Grey market diverting is a massive multi-billion dollar problem for manufacturers in the United States.  Grey market diverting is defined as products that are sold to a customer and then...

Gustafson is a proven retail and consumer products leader with recent experience at Amazon as Director Private Brands and Direct Import. Gustafson’s experience leading multicultural teams and international business initiatives...

Simpactful is pleased to announce the addition of Lindsay McShane, Sr. Consultant, to the Simpactful team. With nearly three decades at P&G and Clorox, McShane adds deep knowledge and experience...

Today, on March 8th, Simpactful joins the world in celebrating International Women’s Day. Business has a critical role to play in advancing gender equality, with industries, like retail, leading the...

Given the growth of disruptive brands, fragmented media, and retailer investment requirements (data costs, digital media, eCommerce start-up) over the last several years, many CPGs have seen total Trade Investment...

Simpactful wrote last year about the often-overlooked growth at warehouse club retailers over the past decade. Costco, BJ’s and Sam’s Club have repeatedly overcome threats from Amazon by focusing on...

  Our brains are exposed to as many as 11 million pieces of information at any one time, but our brains can only functionally deal with about 40 of those...

Simpactful is pleased to welcome Al Dominguez, Sr Consultant, to the team. With a over a decade of merchandising leadership at Walmart, Dominguez is able to help any supplier improve...

Retail continues to be hyper-connected, transparent, and complex. Going into Q4 last year, we nervously watched to see if the over-hyped retail apocalypse would consume the giants. Fast forward to...

Simpactful welcomes Leslie Jacob, Sr Consultant, to the team. An expert and leader in the grocery industry for 45 years, Leslie’s grocery experience at Whole Foods, Raley’s, Grocery Outlet and Safeway...

Simpactful is pleased to announce Myles Proudfoot as a Sr Consultant. An expert in shopper insights, shopper capability development, shopper-based organizational development and set up, Proudfoot brings a wealth of...

How Simpactful enables successful pricing changes with manufacturers & retailers   Even with a healthy economy and a strong year in retail, manufacturers are still experiencing unique profit challenges from...

Ask any retailer about their current priorities and you’ll most likely receive a response about focusing on the digital consumer and eCommerce. Words like “winning” and “transformation” often hit press...