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Gustafson is a proven retail and consumer products leader with recent experience at Amazon as Director Private Brands and Direct Import. Gustafson’s experience leading multicultural teams and international business initiatives...

Simpactful is pleased to announce the addition of Lindsay McShane, Sr. Consultant, to the Simpactful team. With nearly three decades at P&G and Clorox, McShane adds deep knowledge and experience...

Today, on March 8th, Simpactful joins the world in celebrating International Women’s Day. Business has a critical role to play in advancing gender equality, with industries, like retail, leading the...

Given the growth of disruptive brands, fragmented media, and retailer investment requirements (data costs, digital media, eCommerce start-up) over the last several years, many CPGs have seen total Trade Investment...

Simpactful wrote last year about the often-overlooked growth at warehouse club retailers over the past decade. Costco, BJ’s and Sam’s Club have repeatedly overcome threats from Amazon by focusing on...

  Our brains are exposed to as many as 11 million pieces of information at any one time, but our brains can only functionally deal with about 40 of those...

Simpactful is pleased to welcome Al Dominguez, Sr Consultant, to the team. With a over a decade of merchandising leadership at Walmart, Dominguez is able to help any supplier improve...

Retail continues to be hyper-connected, transparent, and complex. Going into Q4 last year, we nervously watched to see if the over-hyped retail apocalypse would consume the giants. Fast forward to...

Simpactful welcomes Leslie Jacob, Sr Consultant, to the team. An expert and leader in the grocery industry for 45 years, Leslie’s grocery experience at Whole Foods, Raley’s, Grocery Outlet and Safeway...

Simpactful is pleased to announce Myles Proudfoot as a Sr Consultant. An expert in shopper insights, shopper capability development, shopper-based organizational development and set up, Proudfoot brings a wealth of...

How Simpactful enables successful pricing changes with manufacturers & retailers   Even with a healthy economy and a strong year in retail, manufacturers are still experiencing unique profit challenges from...

Ask any retailer about their current priorities and you’ll most likely receive a response about focusing on the digital consumer and eCommerce. Words like “winning” and “transformation” often hit press...

Simpactful welcomes Phil Morris to the team as a Sr. Consultant. Morris brings a deep level of management experience in North America and international markets where he has delivered record sales, share...

Companies have always faced volatility, uncertainty, chaos and ambiguity as they navigate and strategize in a highly competitive world. The reality is that every decision is a choice under a...

Annette Miller is joining the Simpactful team as a Sr. Consultant with vast strategy and leadership expertise in retail.  Miller is a merchant leader with broad experience across professional beauty,...

Simpactful is pleased to announce that Alissa Steinbroner is joining the team as a Sr. Consultant, expanding our retail expertise with her deep knowledge of assortment planning, growing categories at...

From the recent explosion of same-day delivery to social shopping platforms, it’s not hard to see just how dramatically retail is changing. We’ve seen the rise of strictly online retailers...

Simpactful is pleased that Mark Sjoboen is joining our team as a Sr. Consultant. With nearly 30 years of experience at Costco, he held many roles including the expansion of...

Simpactful adds to their Diversity & Inclusion expertise with the addition of Diane Cummins. Cummins is a proven and authentic leader with valuable experience in operationalizing inclusion within organizations, enabling...

When it comes to Diversity and Inclusion, there are two kinds of companies: those that know they have a problem and those that don’t know it yet.   For Americans...