dtc to brick & mortar expansion
Today, many digitally native brands begin successfully as DTC online offerings but hit a point of diminishing returns for new customer acquisition via digital media alone and seek brick & mortar expansion to facilitate efficient growth. At Simpactful we have used our “Get, Grow, Keep” model combined with our retail and CPG expertise to help numerous well-known DTC brand leaders understand the Bricks & Mortar business model, create compelling pitches to secure new in-store distribution and disproportionate support and to keep distribution over time by creating joint value.
areas of focus
- Expansion targets and competitive landscape
- Understanding retailer organization
- Value proposition for the retailer
- Retailer sells in strategy
- Retailer pitch preparation
- Test markets
- National roll-outs
- Joint Business Planning
explore our other capabilities
Leveraging consumer, shopper and competitive insights, advanced analytics and principles to clarify strategies and drive game-changing profitable business growth.
Developing the strategic “where to play, how to win” omnichannel choices and requirements that will deliver competitive advantage and exceptional growth.
Brand turn-around or new brand creation behind sound business modeling, world-class brand building and innovation models with teams of expert brand builders and innovation leaders.
A holistic, analytical approach to optimize your portfolio, assortment, trade investment and pricing, as well as retailer media and data investments across the omnichannel to maximize ROI and deliver meaningful savings to reinvest into the business or return to the bottom line.
Developing a plan to win and achieve profitability with shoppers wherever they choose to browse, research and shop – “anywhere, anytime, anyhow℠”.
Developing your Customer Value Proposition and using it as leverage in retail negotiations in ways that result in effective retailer Joint Business Plans and partnerships focused on driving mutual growth, profit and loyalty.
Step-change the ROI of your Marketing and Media investments and elevate your Retail Relationships by understanding the latest Retailer Media products and how they can best be leveraged as part of effective Marketing, Personalization and JBPs.
Practical and proven solutions for today and tomorrow that deliver and sustain in store execution results and solve supply chain challenges especially given today’s E2E issues.
Benchmarking of brand Trade Fund investments vs competitive peer sets to identify opportunities to optimize Trade Fund investment ROI and potentially return millions to the business for reinvestment or the bottom line.
Accelerate performance and results through effective organizational design, the upskilling of critical capabilities, leadership development and identification of key potential hires.
We provide Competitive Benchmarking to understand best practices, the market, category, and competitive dynamics, as well as Scenario Planning to incorporate options to neutralize key competitive threats into operative strategic plans.
Creating and developing a diverse and productive workforce is essential to delivering great business results.
Seasoned practitioners are available for temporary full-time or fractional engagements who are embedded in the organization and manage everyday business operations.