dtc to brick & mortar expansion
Today, many digitally native brands begin successfully as DTC online offerings but hit a point of diminishing returns for new customer acquisition via digital media alone and seek brick & mortar expansion to facilitate efficient growth. At Simpactful we have used our “Get, Grow, Keep” model combined with our retail and CPG expertise to help numerous well-known DTC brand leaders understand the Bricks & Mortar business model, create compelling pitches to secure new in-store distribution and disproportionate support and to keep distribution over time by creating joint value.
areas of focus
- Expansion targets and competitive landscape
- Understanding retailer organization
- Value proposition for the retailer
- Retailer sells in strategy
- Retailer pitch preparation
- Test markets
- National roll-outs
- Joint Business Planning