trade fund assessments & benchmarking
Trade spending is a substantial investment for companies, representing the second-largest line item in a P&L after COGs. Differentiating trade funds by customer/category and understanding the ROI of those investments is increasingly important as a retailer “asks” have increased and shopper habits have changed across the omnichannel. By leveraging the Simpactful network of CPG and Retail experts, we have benchmarked over 32 CPG companies and 7 Retailers, and can provide valuable insight that has saved our clients millions in unnecessary investment.
areas of focus
- Trade Spending benchmarking across 32 companies and 7 retailers