revenue growth management, (rmg), profitability & pricing
The need for advanced skill and expertise to analyze Revenue Growth Management and Trade Spend Optimization has increased exponentially under today’s trade conditions. Simpactful’s team of RGM experts has the necessary brand, retail, supply chain and financial modeling experience to help brands develop principle-based portfolio, assortment, pricing, promotion, supply and trade spend strategies, as well as principles for media and data investment with a proven data-based methodology to measure the ROI of strategic combinations.
areas of focus
- Creation of short and long-term “customerized” trade fund programs
- ROI analysis and Strategic Growth Plan recommendations
- Customer/channel segmentation, cash discount, payment term, bracket pricing and Minimum Advertised Price strategies and planning
- In-stock strategies & chargeback reduction
- Guardrail Programs (MAP, Floor Price Minimum)
- Anti-Diverting best practices (Shopper and Product Protection)
explore our other capabilities
Leveraging consumer, shopper and competitive insights, advanced analytics and principles to clarify strategies and drive game-changing profitable business growth.
Developing the strategic “where to play, how to win” omnichannel choices and requirements that will deliver competitive advantage and exceptional growth.
Brand turn-around or new brand creation behind sound business modeling, world-class brand building and innovation models with teams of expert brand builders and innovation leaders.
Developing a plan to win and achieve profitability with shoppers wherever they choose to browse, research and shop – “anywhere, anytime, anyhow℠”.
Developing your Customer Value Proposition and using it as leverage in retail negotiations in ways that result in effective retailer Joint Business Plans and partnerships focused on driving mutual growth, profit and loyalty.
Step-change the ROI of your Marketing and Media investments and elevate your Retail Relationships by understanding the latest Retailer Media products and how they can best be leveraged as part of effective Marketing, Personalization and JBPs.
Practical and proven solutions for today and tomorrow that deliver and sustain in store execution results and solve supply chain challenges especially given today’s E2E issues.
Leveraging our proprietary “Get-Grow-Keep” model to expand Direct-to-Consumer digital native brands to brick and mortar stores.
Benchmarking of brand Trade Fund investments vs competitive peer sets to identify opportunities to optimize Trade Fund investment ROI and potentially return millions to the business for reinvestment or the bottom line.
Accelerate performance and results through effective organizational design, the upskilling of critical capabilities, leadership development and identification of key potential hires.
We provide Competitive Benchmarking to understand best practices, the market, category, and competitive dynamics, as well as Scenario Planning to incorporate options to neutralize key competitive threats into operative strategic plans.
Creating and developing a diverse and productive workforce is essential to delivering great business results.
Seasoned practitioners are available for temporary full-time or fractional engagements who are embedded in the organization and manage everyday business operations.