Revenue Growth Management, (RGM), Profitability & Pricing

revenue growth management, (rmg), profitability & pricing

The need for advanced skill and expertise to analyze Revenue Growth Management and Trade Spend Optimization has increased exponentially under today’s trade conditions. Simpactful’s team of RGM experts has the necessary brand, retail, supply chain and financial modeling experience to help brands develop principle-based portfolio, assortment, pricing, promotion, supply and trade spend strategies, as well as principles for media and data investment with a proven data-based methodology to measure the ROI of strategic combinations.

areas of focus

  • Creation of short and long-term “customerized” trade fund programs
  • ROI analysis and Strategic Growth Plan recommendations
  • Customer/channel segmentation, cash discount, payment term, bracket pricing and Minimum Advertised Price strategies and planning
  • In-stock strategies & chargeback reduction
  • Guardrail Programs (MAP, Floor Price Minimum)
  • Anti-Diverting best practices (Shopper and Product Protection)

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