marketing, retailer media & personalization

Simpactful is staffed with former Retailer Media, Marketing and Channel executives who can share the latest industry updates, compare retailer media platforms, keyword and targeting capabilities and measurement products, and benchmark investment levels, JBP negotiation approaches, and expected ROAS. Ad products include Sponsored Ads, Demand Size Platform (DSP) programmatic display and video ads, OTT video and audio ads.

areas of focus

  • Retailer Media Training
  • Retailer Media and Retail JBP
  • Retailer Media Comparisons
  • Media plan audits
  • Shopper Personalization Workshops

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