eCommerce, omnichannel & last mile
In today’s Omni Commerce world, shoppers expect to and do shop “anywhere, anytime, anyhow℠”. Retailers and brands must provide a seamless, contextually relevant, easy and consistent experience for that shopper – regardless of where, or when, or how they choose to purchase – in order to drive conversion and build loyalty. Simpactful practitioners bring deep understanding of CPG shoppers, the evolving omni commerce landscape and retail requirements to win to help brands define winning strategies and execute them in-market.
areas of focus
- Executive Trend Overviews
- Where to Play / How to Win
- End to end digital shopper engagement
- Retailer Media 101
- Detail Page and Brand Stores: training & audits
- Amazon: Success principles & brand audits
- Direct to Consumer (DTC) Channel
- Instant Needs Channel (Last Mile)
- Supply chain optimization
- Social media strategy and execution
- Organizing for success
explore our other capabilities
Leveraging consumer, shopper and competitive insights, advanced analytics and principles to clarify strategies and drive game-changing profitable business growth.
Developing the strategic “where to play, how to win” omnichannel choices and requirements that will deliver competitive advantage and exceptional growth.
Brand turn-around or new brand creation behind sound business modeling, world-class brand building and innovation models with teams of expert brand builders and innovation leaders.
A holistic, analytical approach to optimize your portfolio, assortment, trade investment and pricing, as well as retailer media and data investments across the omnichannel to maximize ROI and deliver meaningful savings to reinvest into the business or return to the bottom line.
Developing your Customer Value Proposition and using it as leverage in retail negotiations in ways that result in effective retailer Joint Business Plans and partnerships focused on driving mutual growth, profit and loyalty.
Step-change the ROI of your Marketing and Media investments and elevate your Retail Relationships by understanding the latest Retailer Media products and how they can best be leveraged as part of effective Marketing, Personalization and JBPs.
Practical and proven solutions for today and tomorrow that deliver and sustain in store execution results and solve supply chain challenges especially given today’s E2E issues.
Leveraging our proprietary “Get-Grow-Keep” model to expand Direct-to-Consumer digital native brands to brick and mortar stores.
Benchmarking of brand Trade Fund investments vs competitive peer sets to identify opportunities to optimize Trade Fund investment ROI and potentially return millions to the business for reinvestment or the bottom line.
Accelerate performance and results through effective organizational design, the upskilling of critical capabilities, leadership development and identification of key potential hires.
We provide Competitive Benchmarking to understand best practices, the market, category, and competitive dynamics, as well as Scenario Planning to incorporate options to neutralize key competitive threats into operative strategic plans.
Creating and developing a diverse and productive workforce is essential to delivering great business results.
Seasoned practitioners are available for temporary full-time or fractional engagements who are embedded in the organization and manage everyday business operations.