eCommerce, Omnichannel & Last Mile

eCommerce, omnichannel & last mile

In today’s Omni Commerce world, shoppers expect to and do shop “anywhere, anytime, anyhow℠”. Retailers and brands must provide a seamless, contextually relevant, easy and consistent experience for that shopper – regardless of where, or when, or how they choose to purchase – in order to drive conversion and build loyalty. Simpactful practitioners bring deep understanding of CPG shoppers, the evolving omni commerce landscape and retail requirements to win to help brands define winning strategies and execute them in-market.

areas of focus

  • Executive Trend Overviews
  • Where to Play / How to Win
  • End to end digital shopper engagement
  • Retailer Media 101
  • Detail Page and Brand Stores: training & audits
  • Amazon: Success principles & brand audits
  • Direct to Consumer (DTC) Channel
  • Instant Needs Channel (Last Mile)
  • Supply chain optimization
  • Social media strategy and execution
  • Organizing for success

explore our other capabilities