Simpactful is pleased to announce that we are expanding our retail and CPG capabilities with a dedicated team of experienced leaders in Northwest Arkansas with over 200 years of combined Walmart and Sam’s Club experience.  Our recent expansion of the team has accelerated our capabilities to meet clients’ needs with the world’s largest retailer.

“We now have the right people in place that have worked for or with Walmart/SAMS for many years,” says Mike Russell, Simpactful Senior partner.

“We  offer practical expertise from top leadership at Walmart – spanning domestic and international experiences.”

This experienced team will provide a strong commercial presence in Northwest Arkansas to show our commitment and expertise to the supplier community.  We are looking forward to the opportunity to increase sales and reduce cost for our clients.

“One opportunity I see with suppliers for Walmart is how to commercialize new distribution so that it has staying power on the shelf and online.   It is one thing to get distribution, but it is another thing all together to maintain presence in an EDLP environment” adds Julie Walker, Senior Consultant, “For some suppliers it can be complex to figure out, and when they do, it may be too late. You need a highly experienced team to help you navigate.”

With this team, Simpactful will focus on bringing brands closer to the Walmart and Sam’s organization and decision-making process, by sharing shopper/consumer insights, providing strategic direction for growth, and evolving to meet changing needs to win.

“Where Simpactful can provide value for brands is how to show up as a supplier that knows how to work with Walmart/Sam’s” explains Russell, “From the basics of how to make money and reduce spend, to complex ongoing business demands like negotiating with Walmart/Sam’s asks, we think that there are always solutions to grow business for both teams.”

With rising challenges for CPG companies over the past decade and the foreseeable future, the Northwest Arkansas Simpactful team will make the biggest impact on navigating the ever-changing omnichannel landscape with Walmart not just through strategy, but execution as well. “With our experienced team, we know how to execute,” adds Russell, “as the retailer-supplier relationship has evolved, there has been an increased expectation on the supplier – it’s not enough to just focus on the theory. We have the expertise and passion to work with clients to become a better negotiator and collaborator with Walmart.”  Both skills that are needed to be successful at Walmart.

So where can CPG companies begin with Simpactful?  The best place to start is with your current business needs – from JBP support to establishing strategic business priorities. The Simpactful team can assess your capabilities against what we know to be the key requirements of Walmart/Sam’s to enter in to a joint value relationship.

“Getting the right people in the room to establish a plan for a year by asking questions like what’s holding your business back?” explains Walker, “So many suppliers are facing headwinds and resource cuts at the exact same time. Work with us to sharpen your priorities on what is going to make the biggest impact.”

The Simpactful Northwest Arkansas team experience spans a variety of functions and experiences – general management, merchandising, sales, marketing, consumer research, product supply and all retail channels including eCommerce, food, drug, mass, and club.

Our leaders are proven, having led their companies through today’s challenges with strong demonstrated results.  We are passionate about sharing our insights and success models with our clients.  Reach out to the Simpactful team at email: or 952-234-6394 and let us share how we can address your biggest challenges at Walmart and Sam’s Club.


About Simpactful

Proven | Connected | Results

Meet Simpactful – a CPG/Retail consultancy firm built for today’s challenges, with a team of experienced leaders from both CPG and Retail firms.

Our experience spans functions – Sales, Marketing, Consumer Research, Human Resources, Product Supply – and all retail channels including eCommerce, Food, Drug, Mass, Club, Dollar, C Stores, and more.