Simpactful is pleased to announce the addition of Paul Beahm, Sr. Consultant.    

Paul is a former Walmart Executive with Healthcare, Operations, Merchandising, Procurement, and Strategy experience. His most recent responsibility was leading Walmart’s retail pharmacies and vision centers in the US and Puerto Rico. Paul had full P&L responsibilities and lead a team of 70,000 field associates responsible for all customer-facing activities.

Paul’s experience brings an additional breadth of experience to Simpactful, where he can help clients with RX, OTC and Pharmacy innovation, merchandising and joint business plans between retailers and suppliers.   

“With my unique experience leading Merchandising/Buying teams for RX, OTC Pharmacy and Optical at the world’s largest retailer, I’ve had a great opportunity to build best practices for launching and merchandising products in those categories. I am excited to join the Simpactful team and share those best practices with their clients.”

In addition to his experience leading Walmart’s retail pharmacies and vision centers, Paul previously led procurement, merchandising, strategies and assortments for all Walmart US stores for Health & Wellness and Homelines.

To learn more about how Paul and Simpactful can help you with your Rx, OTC Pharmacy, Optical brands and joint business plans contact the Simpactful team today at or 925-234-6394.


Proven | Connected | Results

Meet Simpactful – a CPG/Retail consultancy firm built for today’s challenges, with a team of experienced leaders from both CPG and Retail firms.

Our experience spans functions – Sales, Marketing, Consumer Research, Human Resources, Product Supply – and all retail channels including eCommerce, Food, Drug, Mass, Club, Dollar, C Stores, and more.