Simpactful is pleased to announce the addition of Matt Pierre, Senior Consultant.    

Matt is a former General Mills Executive with more than 28 years of CPG experience in eCommerce, Shopper Marketing, Brand Management, and Channel Development.    Most recently, he pioneered General Mills’ eCommerce business across its entire North American product portfolio.  Matt partnered with more than 25 online grocery retailers and drove advantaged partnerships with Amazon, Walmart, Instacart, Kroger and Shipt.   He is recognized as a Grocery eCommerce industry leader and a great addition to Simpactful’s practice.

Pierre says:   “As companies work to accelerate their digital transformation they confront many challenges. I’m looking forward to leveraging my experiences building a successful eCommerce team, developing content management ecosystems, driving retailer digital shelf optimizations and implementing advantaged eCommerce marketing programs . These are all critical components needed to help our Simpactful clients win in today’s rapidly changing marketplace”.   

A compelling leader with an entrepreneurial spirit, Matt also drove General Mills’ Shopper Marketing efforts, working across 80 brands to develop tailored programs with channel retailers including Walmart, Sam’s Club, Costco, Target and Dollar General.  His superior results and industry leadership resulted in his election to the Shopper Marketing Hall of Fame in 2018.  During his tenure, Matt led some of the company’s most iconic brands such as Yoplait, Nature Valley, Pillsbury, and Wheaties.  He is able to maximize growth by combining deep consumer, P&L, and cross-functional understanding with strong strategic focus and retailer partnerships.

“I am excited to leverage my consumer-first approach and breadth of experience to help businesses drive cutting-edge innovation and build more impactful marketing programs with  key retailers” says Pierre.

To learn more about how Matt Pierre and Simpactful can help you with your eCommerce and Shopper Marketing capabilities, contact the Simpactful team today at or 925-234-6394.



About Simpactful

Proven | Connected | Results

Meet Simpactful – a CPG/Retail consultancy firm built for today’s challenges, with a team of experienced leaders from both CPG and Retail firms.

Our experience spans functions – Sales, Marketing, Consumer Research, Human Resources, Product Supply – and all retail channels including eCommerce, Food, Drug, Mass, Club, Dollar, C Stores, and more.