Simpactful is pleased to announce Evelia Davis has joined the firm to expand its team of Senior Leaders in the Pet, Home, and Apparel categories in the retail industry. Helping clients, Evelia leverages her business and leadership expertise to assist clients in developing business strategies and plans to maximize team and business outcomes. As the former VP/Director at PetSmart and Mervyns/Target Evelia utilized her business and leadership skills to transform businesses and develop high-performing teams that delivered industry-leading sales and margin growth. Her leadership roles at PetSmart included VP for Dog & Cat Consumables, VP for Specialty, and Director of Dog Consumables. Her leadership roles at Mervyns/Target included Divisional Merchandise Manager for Home, Director Planning & Allocation for Kids, and Director Planning & Allocation for Intimate Apparel, Jewelry & Accessories.
Evelia has successfully leveraged market and customer insights to develop and execute national, and proprietary brand assortments developed marketing strategies to meet customer needs, led teams through a variety of market and organizational changes, developed internal and external collaborative partnerships, and negotiated vendor funding to support business needs. Evelia is acquiring her Doctorate of Business Administration (DBA) at Grand Canyon University and has a Master of Business Administration (MBA) from Santa Clara University, and a Bachelor of Science (BS), Business Administration and Management from, University of California, Berkeley. Her strengths and accomplishments will add to Simpactfuls capabilities.
“I am thrilled to join Simpactful’s team of industry experts. I am excited to share my insights from over 30 years of successful business and team leadership in the pet, apparel, and home categories in the retail industry. I look forward to working with Simpactful’s diverse clients to drive organization, leadership, and business transformations that deliver sustainable team and business results.”