Uzma Rauf

Uzma K Rauf
Sr. Consultant

Meg Viturro
Sr. Consultant

Uzma K. Rauf is a multifaceted analytics, marketing, and business insights executive with 25+ years of success developing business strategies that accelerate growth and foster competitive advantages. Her broad skill set across diverse industries will lead clients to:

  • transform business through innovative insights
  • deliver breakthrough learning that empowers customer partnerships
  • refine price and promotion strategies through analytics modeling
  • galvanize decision focused learning plans

At Samsung Electronics, one of the world’s industry leaders in technology and a top global brand, Rauf served as Vice President of Consumer, Shopper, and Marketing Insights where she authored a new mission, innovative learning framework, and organization design in partnership with Samsung Electronics America executives. Rauf held roles at Unilever, including US Team Lead- Shopper Insights, where she led numerous studies including trip missions, eCommerce, path to purchase, buyer conversion and in-store visibility. During her time at Nielsen as Vice President, Continuous Analytics Team, she maximized client ROI through collaborative design/strategy with executive leadership at leading CPG manufacturers.

Meg Viturro is a collaborative sales leader with extensive experience as a strategic advisor to many CPG companies looking to secure distribution and grow their brands and the category at Target Corporation. Her passion to shepherd emerging and DTC brands will guide client teams to:

  • develop cross-functional relationships to establish strategic partnerships
  • deliver solutions in consumer insights and digital capabilities
  • partner to successfully expand distribution at Target
  • guide clients to deliver top-line sales growth while increasing bottom-line results

At JL Buchanan, Viturro held the Sr Director of Sales role for Wellness, along with a focus on key categories such as Beauty, Healthcare, Essentials, Baby and Grocery for +15 years, driving category growth at Target. In this position, she guided many sustainable and cause oriented brands to exclusive launches with Target that led to impressive market share gains and established the brands as innovative leaders. Her experience at JLB, along with several years at Target as an Analyst and MP Manager, Viturro’s vast experience and expertise in helping to deliver solutions for “both sides of the desk”.

With the addition of Rauf and Viturro, Simpactful Chairperson, Jessica White Hall, shared “our range of knowledge in critical growth areas continues to expand. Each brings both recent and a depth of experience that help keep us laser-focused on delighting our clients.”

To learn more about how Uzma K Rauf, Meg Viturro and Simpactful can help you, contact the Simpactful team today at or 925-234-6394.