Gustafson is a proven retail and consumer products leader with recent experience at Amazon as Director Private Brands and Direct Import. Gustafson’s experience leading multicultural teams and international business initiatives for Amazon in the European Union has given him deep expertise in scaling Amazon’s direct manufacturing brands to international supply chain programs through automation and strategic partnerships. Gustafson has done work establishing eCommerce strategies for emerging consumer brands.  His experience at Office Depot as VP of Private Brands and Global Sourcing makes his combination of international leadership, omnichannel strategy, consumer value and go-to-market initiatives a huge asset for any organization needing to drive business in the future of retail.

Gustafson’s ability to bring great products to life is credited to his talent and focus in translating between the consumer and product teams.  In is role at Office Depot, Gustafson was able to merge, consolidate, and refresh 28 brands to 13, resulting in sales growth, double-digit expense reductions, and an increase in market share. Gustafson explains that brands need to be in constant learning mode if they are to truly to deliver on consumer value. When asked what he believes is commonly overlooked today by CPG companies in retail, Gustafson explains that it is establishing a comprehensive channel strategy. “Many questions still go unanswered such as, how will eCommerce impact other channels, how are they using eCommerce to drive their product strategy, and most importantly, how are they approaching learning in the retail space across all channels,” says Gustafson.

The Simpactful team stands ready to work with retailers and CPG brands to tap into new strategies and possibilities in retail business growth. To find out how Gustafson and the Simpactful team can assess your business , visit or contact us at or 925-234-6394

About Simpactful

Proven | Connected | Results

Meet Simpactful – a CPG/Retail consultancy firm built for today’s challenges, with a team of experienced leaders from both CPG and Retail firms.

Our experience spans functions – Sales, Marketing, Consumer Research, Human Resources, Product Supply – and all retail channels including eCommerce, Food, Drug, Mass, Club, Dollar, C Stores, and more.