Dee BlairSimpactful is pleased to announce the addition of Dee Blair, Sr. Consultant.

Dee Blair is a strategic and impactful leader who delivered year on year commercial results which exceeded organizational and business expectations. Throughout her career, Dee’s matrix leadership and retailer partnerships developed and executed insights-led category solutions. These CPG/retailer collaborations produced unprecedented business results and evolved JBP partnerships. Dee’s 34-year CPG experience includes Food, Mass, Dollar, and Drug COTs.

Most recently, in Dee’s GSK Consumer Healthcare Sales Director role, her leadership included: extensive M & A organizational implementation; iJBP and eJBP advancement; go to market evolution; differentiated COT solutions; Rx to OTC switch expertise; NPD and commercial innovation execution; and future focused organizational capability development and implementation.

“With my experience in leading retailer partnerships and insights-led category solutions, I have had the opportunity to partner with multiple retailers. I am excited to join the Simpactful team and share those best practices with their clients.”

Dee has demonstrated career long D & I and mentoring commitment and leveraged Network of Executive Women relationships as a catalyst for both associate development and business commercialization.

To learn more about how Dee and Simpactful can help you contact the Simpactful team today at or 925-234-6394.