Jessica Hall
Outgoing Chairperson

John Torru
Incoming Chairperson

In a move designed to drive the next stage of growth, Simpactful names John Torru, Chairperson effective March 1, 2023. John will replace Jessica White Hall, who will retire effective May 1, 2023. These moves support the strategies that will expand our suite of commercial capabilities and fuel profitable growth on behalf of Simpactful’s 220 clients worldwide.

As we head into our eighth year, Simpactful continues to accelerate behind sustained work with top CPG Fortune 500 companies, start-ups, and PE firms. Utilizing a practitioner-based model that leverages experienced leaders from CPG Brand and Retail firms to provide unparalleled expertise, unique insights, and practical solutions from both sides of the desk for clients. Strong leadership and succession planning are the foundation of our continued success.

Torru’s global experience across multiple categories, functions, and retailers, positions him well for the next stage of Simpactful’s growth. He is a CPG veteran who has held commercial roles across Sales, Marketing, and Product Supply at leading companies such as P&G, Clorox, Del Monte, and Big Heart Pet brands (a PE backed firm sold to JM Smucker).

At Simpactful, John has led over 100 engagements with clients ranging from multi-year go-to-market commercial transformations in strategy, structure, and process to targeted M&A evaluations for CPG companies and PE firms, as well as supporting Brand start-ups’ scale and grow across the omnichannel environment. This broad platform of work helped him further hone the strategic, operational, and executional skills required to lead Simpactful’s next phase of growth. John reflects, “I am excited about Simpactful’s future and honored to take on the Chairperson role. Our Practitioner model is built on a foundation of trust, transparency, agility, and collaboration that makes Simpactful unique and serves as our point of differentiation with our clients. There is really no limit to what we can achieve together, our power is in the depth of our experience.”

Hall is celebrated for her significant contributions over the past eight years. As a founding member, she developed core capabilities that have contributed to the overall growth of Simpactful, most notably Strategic Scenario Planning, Actionable Insights, Organizational Design, and Diversity, Equity, Inclusion, and Belonging.  During her tenure as Chairperson, Simpactful has continued to see incremental growth in its client base and number of projects. The company has added 6 new partners, deepening the firm’s expertise in Food/Grocery, Commercial Planning, Revenue Growth Management, Operations and Logistics, Marketing, Retailer Advertising, and Innovation, while also expanding the firm’s presence in Europe. Hall has created and established frameworks and processes that have driven faster and stickier decisions and increased productivity. Under her leadership, Simpactful has incorporated new systems that set a firm foundation for incremental future growth. Hall says, “This has been a profoundly incredible journey. To have the privilege to start a company with people you admire and trust and to see that blossom into something beyond our wildest dreams is truly remarkable. I remain excited about Simpactful’s future and celebrate the legacy that has already been built.”

Simpactful can help! To learn more about our capabilities and how we can help you, contact our team today at or 925-234-6394. Visit