Craig Simon
Sr. Consultant

Jessy Stamates
Sr. Consultant

Further strengthening expertise across capabilities to meet the evolving needs of clients, Simpactful names Craig Simon and Jessy Stamates as Sr. Consultants. The move further builds upon the firm’s commitment of serving clients through practitioners from Both Sides of the Desk – Brand and Retail.

In the newly appointed roles, Simon will lend his expertise to Revenue Growth Management (RGM) and Commercial & Channel Growth Strategy capabilities, while Stamates strengthen the team leading Omnichannel Transformation both in-store and online behind Shopper & Consumer Insights and clear joint business strategies.

Craig Simon brings over 40 years of cross-functional commercial leadership with extensive experience in building teams and elevating strategic Sales capabilities. From some of the most well-known food manufacturers such as Campbell’s, Mondelez, Pinnacle Foods, and Kraft Heinz. Simon has led numerous organizations to build commercial expertise within RGM, Trade Strategy, Commercial and Customer Planning, and Joint Business Planning. At Campbell’s, he stood up the RGM Center of Excellence, where he focused on driving net revenue, margin and profit – with plans built against levers to drive a long-term brand pricing strategy roadmap. “I’m excited about joining the Simpactful Team. Our continuously evolving portfolio of clients allows me to partner with a broad base of companies looking to navigate the changing business landscape while delivering profitable growth.”

Jessy Stamates honed her Sales and Marketing experience at P&G for over 20 years where she augmented a decade of Brand Management experience with breakthrough expertise creating joint Brand and Retailer value through shopper-led Retail Innovation, Omnichannel & Digital Strategies. Stamates became well-known throughout P&G for her ability to help Commercial and Brand executives create powerful selling stories, compelling visions, and impactful tactics with the ability to drive not only buyer but Retail C-Suite engagement. As an internal consultant, she combined shopper insights, evolving commerce future forces, and joint value drivers to help craft dozens of Omni Commerce transformation initiatives. “I see an incredible opportunity to combine my passion for retail innovation and brand fundamentals with the team of multi-functional practitioners at Simpactful as we partner with leading-edge companies looking to win in a rapidly changing marketplace.”

David Friedler, President and Managing Partner at Simpactful, knows the value new Sr. Consultants bring to Simpactful’s clients. The addition of Craig and Jessy will further elevate our company knowledge and resources in these critical focus areas. As high-caliber, industry leaders, they will make an immediate impact to our team of practitioners.”

Simpactful can help! To learn more about the industry capabilities and how we can help you, contact our team today at or 925-234-6394. Visit