Jimmy Copeland is a former CPG Sales Executive with over 35 years of experience from leading companies such as PepsiCo, Coca-Cola Foods, and Procter & Gamble. He has extensive Multichannel cross-functional experience from Travel and Foodservice channels to Grocery and Specialty retail segments. Copeland’s signature skill in the identification and acquisition of new business delivered impressive growth to PepsiCo through partnerships within Club, DIY, Travel, Hospitality channels, and more. With his expansive experience across sales leadership, business acquisition, and channel/market development strategy, Jimmy will guide clients to:
- Identify new business acquisitions across “Away from Home” channels
- Accelerate joint business partnerships
- Help develop sales strategy and structural design
Copeland’s combined experience as a Sales Executive and Founding Member of PepsiCo’s Racial Equality Journey Taskforce has provided him with a broad skill set to leverage as he leads clients’ internal capability development, which fuels their external success.
Dave Onorato brings more than 38 years of Multichannel experience across US and Global Sales leadership, delivering top and bottom-line goals, with a focus on C-Store. As a Sales leader at the iconic Hershey Company, he had full P&L responsibility for their Small Format division, which includes Convenience, Dollar, Drug, Emerging Channels, Food Service, and Global Telesales departments. Onorato’s extensive candy and snack category knowledge, development of design and expansion of strategic plans, and dedication to sales talent development will support clients who must:
- Develop Sales talent leveraging success planning analytics and BIC training approaches
- Elevate ways to approach winning with innovation to drive superior sales and share results
- Guide structural design to ensure “Winning in the Marketplace” while delivering SG&A targets
Onorato’s development of go-to-market sales strategies achieved exceptional results with year-over-year sales, profit, and share growth have made him well-versed in leading clients to achieve success across a complex Retail landscape. Coupled with his many professional achievements, Dave has received additional accolades such as induction into the NCSA Candy Hall of Fame and Convenience Store Hall of Fame Inductee. He was also recognized by the Network of Executive Women for Championing Diversity in the workplace.
With the addition of Copeland and Onorato, David Friedler, President and Managing Partner at Simpactful, shared “In today’s omni world, Multichannel business plans are critical to reaching the shopper anywhere, anytime, anyway. But doing it profitably is easier said than done. Jimmy and Dave can help Brands expand successfully and profitably across more channels.”
Simpactful can help! To learn more about industry capabilities contact our team today at email@example.com or 925-234-6384.