Simpactful is pleased to announce the addition of Ray Arckey, Sr. Consultant.

Ray is a former Sales & Marketing Executive at P&G and Berkshire Hathaway.  Ray is a strategic, creative and results-oriented senior executive with demonstrated ability to achieve outstanding business and organizational results in sales, marketing, and general management assignments. Ray has had responsibility across business operations, customer merchandising/ promotion/pricing/shelf, brand management, category management, shopper marketing, and more.

Throughout his experience, Ray has had deep experience in multiple companies (P&G, Berkshire Hathaway Duracell and Marmon Companies), Categories  (Snacks, Battery, Household Goods, Health and Beauty, Paper Products, Water/Wire/Fasteners,) and multiple Retail  Channels (Home Improvement/Hardware, Food, Dollar, Amazon/ECOMM, Farm, Department, Electronic, Office, Home., Auto, Phone  and  Other New Channels of Distribution). He specializes in the Home Improvement/Hardware Channel.

Ray’s experience brings deep expertise to Simpactful’s retail capability, particularly in the Home Improvement/Hardware Channels, where he can share best practices and insights to our clients.

To learn more about how Ray Arckey and Simpactful can help you contact the Simpactful team today at or 952-234-6394.