Simpactful is pleased to announce the addition of Jennifer Bressler, Sr. Consultant.   

Jennifer Bressler is a former Home Depot Executive with experience in merchandising, strategy, and operations. As former Home Depot V.P. of Merchandising, Jennifer achieved exceptional results in highly competitive environments that demand continuous improvement. Under her leadership, she led a ~$6B merchandising business both in-store and online. Jennifer also has vast experience in sourcing, assortment, pricing, best in class logistics, and in-store visual merchandising.

“With my experience in Home Improvement Merchandising, including eCommerce, I’ve had the great opportunity to lead across multiple categories.  The retail landscape continually changes, with Customers’ expectations as well.  I am excited to join the Simpactful team and share best practices, processes, and insights with their clients.”

Simpactful continues to invest in Home Improvement capabilities with the recent addition of Ray Arckey as Sr. Consultant, who also brings a wealth of knowledge on the Home Improvement channel from the brand manufacturer’s point of view.

Jennifer and Ray’s experience brings deep expertise to Simpactful’s retail capability, specifically the Home Improvement Channel, where they can provide insights into retailers like Ace Hardware, Tractor Supply, Home Depot, Lowes, and more.

To learn more about how Jennifer Bressler, Ray Arckey, and Simpactful can help you contact the Simpactful team today at or 925-234-6394.