Simpactful is pleased to announce the addition of Heather Burgess, Sr. Consultant.

Heather is a former General Management & Marketing Executive at and P&G.

Heather is a seasoned leader with 21 years of successful P&L general management, sales, and marketing experience in CPG, eCommerce, digital advertising, global markets, innovation, brand building, and strategy and portfolio development. As Amazon’s Advertising Global Lead for P&G client account, Heather delivered the first Joint Business Plan for the world’s largest advertiser and the #3 Digital publisher across search, programmatic display, and video.

“Great brand strategies, innovation, branding, marketing, and media plans need to be executed both online and offline. The rapid shift of consumers to online shopping and the scaling of programmatic media powered by online shopping insights is creating exciting new opportunities and resetting the bar on what it will take to win. Simpactful is known for delivering solutions with execution in mind and I am excited to add additional branding, innovation, and Amazon advertising expertise to this fantastic team!”

Throughout her experience, Heather has worked with multiple business models in the retail industry such as traditional FDM, eCommerce, DTC, rentals, and durables within industries including Beauty, Luxury, Pet Care, Publishing, Shave Care, and Paper. At P&G, Heather led brand building and big idea innovation frameworks.

Heather’s experience brings deep expertise to Simpactful’s retail and eCommerce capability, particularly on Amazon, where she can share best practices and insights to our clients.

To learn more about how Heather Burgess and Simpactful can help you please contact the Simpactful team today at or 952-234-6394.