Simpactful is pleased to announce the addition of Ian Radcliffe, Senior Consultant. Ian will lead Simpactful’s European business, living near Geneva, Switzerland.

Ian Radcliffe is a former General Manager and Global Sales Leader responsible for a $40B business. As a Vice President for Procter & Gamble, Ian delivered strong top and bottom-line growth across their biggest and most important markets, customers, and business units. Ian has vast experience in international CPG with a variety of leadership roles in Europe and USA. Post P&G, Ian has been working with European CPG companies as a consultant, assisting fast-growing Craft beer brands, Online retailers, and Health Food businesses. Ian is a Non-Executive Director for an eCommerce and a Data Analytics Company in the UK.  He has extensive Board experience such as Core Brewing (USA), Arkansas Education Foundation, and the UK Grocery Charity.

“I’m very energized to join Simpactful and build their European and Global business. My experience has given me expert knowledge of leading Retailer partnerships across Europe, USA and the Globe. In addition to unique Retailer and Go-To-Market Commercial knowledge, I have hands-on experience via Non-Executive Director positions of eCommerce and Data and Analytics business in the UK. I am excited to join the Simpactful team and share those best practices with their clients.”

Simpactful continues to invest in our international Consumer Packaged Goods capabilities with the recent addition of Ian Radcliffe as Sr. Consultant along with other resources with European and Global Experience.

To learn more about our Global and European capabilities and how Ian and Simpactful can help you, contact the Simpactful team today at or 925-234-6394.