Simpactful is excited to announce the addition of Procter & Gamble veteran, Paul Edmondson, as Senior Consultant. With over 33 years of experience in retail, Away-From-Home, and B2B strategy and execution, Paul brings an extraordinary wealth of expertise to Simpactful. He has a proven track record of delivering consistent year-over-year sales, profit, and market share growth, coupled with a strong ability to drive transformational change within organizations.
Paul spent 24 years in P&G’s Away-From-Home division, where most recently served at Vice President for the Americas. There, he played a pivotal role in leading multifunctional teams, executing multi-year strategic growth models, and ensuring operational excellence across multiple channels, including Club, Foodservice distribution, Janitorial, and eCommerce. His leadership was instrumental in managing P&L responsibility while overseeing a team of 400 employees. His deep expertise in developing Go-to-Market strategies, driving category growth, and executing innovation plans has consistently delivered results in some of the most competitive and dynamic industries and channels. Paul is also known for his strength in organizational development, successfully transforming leadership teams and fostering high employee engagement. Paul shares the enthusiasm of the Simpactful partners! “B2B remains an untapped source of potential growth in many consumer products categories, and I am excited to help other businesses looking to expand and strengthen their businesses in the Away-From-Home and Professional channels by leveraging not only my experience, but joining forces with other multifunctional and retail practitioners at Simpactful.”
Paul’s passion for leadership development extends beyond the workplace. He has been actively involved with the International Foodservice Manufacturers Association (IFMA), serving on the Board of Directors for five years and earning the IFMA Sparkplug Award in 2023 for his contributions to Diversity, Equity & Inclusion (DEI) initiatives. Paul lives in Cincinnati and is energized by spending time with his family (especially at Boston College Football games) and loves planning trips to new parts of the world to learn and make new memories for the future.
This news complements our other Away-From-Home channel experts. These include the 2023 arrival of Jimmy Copeland, a former CPG Sales Executive with over 35 years of experience at companies like PepsiCo, Coca-Cola Foods, and Procter & Gamble, as well as the 2024 arrival of Mike Kernish, the former leader of the Amazon Business Public Sector business. Copeland is known for his signature skill in the identification and acquisition of new business across emergent channels, which delivered impressive growth to PepsiCo through partnerships within Club, DIY, Travel, Food Service, Specialty, Hospitality channels. Kernish has first-hand Retail experience unlocking new B2B growth opportunities across categories with Amazon Business.

Jimmy Copeland
Senior Consultant

Mike Kernish
Senior Consultant
Paul’s addition further strengthens Simpactful’s capability in the Professional Channel and high growth Away-From-Home retail channels, bringing even more depth and breadth to our strategic offerings. David Friedler, Simpactful Chief Client Officer, weighs in saying, “As we continue to grow and expand, our focus remains on building practitioner expertise in the areas where our clients need it most. Paul has stepped in and made an immediate positive impact on several client projects. We could not be happier to have someone of his experience and leadership caliber to join our growing Away-From-Home channel team!”
Ready to Transform Your Business? Simpactful Can Help!
For more information on how Paul and the rest of our Simpactful team can help drive your business forward, contact us at contact@simpactful.com or 925-234-6394. Visit www.simpactful.com to learn more.