Building upon its commitment to expand expertise, SIMPACTFUL names Heather Burgess, Jill McIntosh, and Marcy Selva to the position of Senior Partners effective February 1st. The moves build upon last month’s announcement naming Jessica White Hall as Chairperson, where Hall outlined future growth through more channels, industries and geographies and delighting more clients.

In the newly appointed roles, Burgess will lead Marketing and Innovation, McIntosh will focus on Food, Beverage and Emerging Brands, and Selva will add new capabilities to SIMPACTFUL’s Customer Strategy Development and G2M practices.

The trifecta brings a diverse and proven track record across the CPG Retail and manufacturing industries.

Burgess’ seasoned Marketing and Innovation background at Procter & Gamble, followed by Retail and Advertising leadership roles at Amazon provides a formidable foundation to help deliver next level marketing and brand management growth. “By my count, Marketing and Brand Management today encompass 66 different areas of expertise across Strategy, Marketing, Insights and Innovation.  Mastery of the fundamentals, deep analytics, can make or break results—and COVID has only raised the bar by adding in new challenges. I’m excited to continue to work with our clients to develop simple and practical solutions to address their brand and marketing challenges.”

McIntosh’s multi-faceted resume as a long-term executive at The Kroger Company as well as Board Advisory, and Law practice provides a unique skill set.  Leading Kroger to the top seller of natural and organic products while building upon her leadership roles in Merchandising, Manufacturing, Law and Human Resources, positions her to carry out SIMPACTFUL’s vision of expanding channels and geographies.  “I am passionate about partnering with disruptive brands to tell their story and engage their targeted consumer in order to build loyalty and optimal growth.”

Known as an action-oriented leader, Selva brings 30+ years’ experience at Procter & Gamble across multiple Sales disciplines, global regions and business channels (Food, Dollar, Salon, Prestige).  Her practical approach to Customer Development, Business Planning and new G2M strategies directly align to clients desires and needs to emerge stronger from the pandemic.  With over a dozen strategic pillars and over 50 capabilities there is no shortage of customized application. Selva shared, “I’m excited and honored to be part of the journey.  Understanding today’s challenges with practical solutions from individuals who have done the work is what makes SIMPACTFUL stand out. Its principles of trust, collaboration and transparency are why I joined.”

David Friedler, President & Managing Partner at SIMPACTFUL, knows the value the new Sr. Partners will bring to SIMPACTFUL’s clients, “Our company delivered more than 575 projects over the past six years and the addition of these new Sr. Partners will enable us to do even more to exceed client needs and provide practical solutions that will drive top and bottom-line growth.”

Hall is equally ambitious about the future. “I’m confident that Heather, Jill and Marcy are the right fit at the right time for SIMPACTFUL. Their knowledge, skills and abilities are exactly what’s needed to build on our rich expertise and growth and take the organization and the work to the next level, in service of our clients.”

She reinforced that the work is not complete without our commitment to growing SIMPACTFUL’s purpose-driven pro-bono program IMPACT, which benefits BIPOC and women-owned companies.

Hall reiterated, “Here at SIMPACTFUL, we believe it is important to walk the talk.  We are proud of our 30+ colleagues who without hesitation volunteer their time and expertise. Our partners and practitioners have gone over and above to deliver more than what was asked.  We are privileged to work with these companies and organizations and look forward to working with those we have yet to meet. Because for us, it’s more than just words.”

To learn more about the retail industry capabilities and how SIMPACTFUL can help you, contact the team today at contact@simpactful.com or 925-234-6394

Visit www.simpactful.com