Expanding Simpactful’s end-to-end practitioner capability with world-class General Managers, Commercial Leaders and Innovators, Simpactful is excited to name Martin Hettich as Senior Consultant.
Over the past 34 years, Martin Hettich has honed his skills as a Consumer Products General Manager, Strategist Operator and Innovator while running billion-dollar portfolios at Procter & Gamble across the globe. Over the course of his career, he has continually broadened his horizons not only geographically, but with challenging new experiences, including Venture Capital and start-up board assignments.
Martin climbed the ranks, taking on progressively larger and more challenging roles within P&G’s powerhouse Home Care sector, where he excelled in developing business models and strategy resets for P&G businesses in Europe, LA and North America, which drove breakthrough results. The most prominent example is the, “Home is where the growth is,” strategy in Home Care, which grew the business from $3 billion to $5 billion. He also developed and executed significant organizational restructuring efforts, including the creation of new business units, divestitures, and business relocations. Within the walls of P&G, Martin is known as a great innovator, who created and launched breakthrough innovations including portions of the Febreze portfolio, Dawn Powerwash, Microban, and Tide Evo. As an operator, Martin led global brand portfolios in Dish and Air Care, most prominently driving Febreze growth from $200 million to $2 billion globally, accelerating category growth and leadership across NA, Mexico, UK, France, Germany, Japan, Korea and more than 100 other international markets. Martin is a passionate marketer who loves reinventing marketing and media playbooks, using the latest tools from AI and Direct Response Media to Social Media, to step-change content, placement, and performance.
Martin likes to spend time at home and traveling with his family – including his wife, Nina, and his children, Emil & Emilia. He enjoys reading (preferably history), and playing sports like running, cycling, swimming, and fencing.
Martin is excited to translate his broad skill set and experiences both at P&G and within the Venture world to support Simpactful clients globally. “I am excited to work with Simpactful, as I will get a chance to give clients a complete view across strategy, brand building and brilliant retail. I am impressed by the Simpactful network and its focused approach to problem-solving, with practitioners who bring decades of hands-on CPG experience to the table.”
John Torru, Simpactful Co-Founder and Chairperson is thrilled to welcome Martin to the team. “Across the CPG Industry, there are few leaders who have delivered the transformational impact Martin has repeatedly during his career. His ability to turn around struggling businesses, drive predictable growth from mature businesses, and skillfully orchestrate successful organizational redesigns come from deep practical experience. Martin has a way of taking complex business issues and distilling them down into meaningful choices, a hallmark of our Simpactful practitioners. We could not be more excited to welcome him to our team!
Simpactful can help! To learn more, contact our team today at contact@simpactful.com or 925-234-6384. Visit www.simpactful.com
