Simpactful Names Maria Soler as Senior Consultant

Expanding Simpactful’s end-to-end Marketing capability with powerhouse brand strategy and go-to-market capability, Simpactful is excited to name Maria Soler as Senior Consultant.

Maria Soler is a former marketing executive from The Coca-Cola Company with US, Canadian and Latin American experience. She has over 25 years of experience leading and transforming businesses to deliver sustainable growth. She is known for her ability to uncover breakthrough insights to build strong brands and powerful strategic plans. Maria has consulted for various industries including not-for-profit, sports, healthcare, beauty, retail and CPG.

As a classically trained Coca-Cola marketer, Maria led the strategy for various brand portfolios, including the development and/or introduction of award-winning products, packages, and marketing campaigns. She spearheaded Coca-Cola’s 2010 Vancouver Olympics marketing activation which helped reverse revenue declines, reignited brand love, and won the “Best Asset Activation” Global Award. Maria also transformed Coca-Cola’s chilled beverages portfolio in Canada, refocusing the Company on its not-from-concentrate juice brand, Simply, which became the #2 brand within chilled juices, and initiated the Company’s expansion into Dairy.

Since joining Simpactful, Maria has proven to be a great build to the team. The combination of consulting and practitioner experience gives her the ability to step in and quickly assess situations. She transitions seamlessly between standing up new Marketing capability, developing strategic marketing plans, crafting collaboration principles, and evaluating creative content. She is also adept in coaching and developing others.

Originally from Colombia, Maria moved to Canada in the year 2000 where she met her husband Rob who used to work with her sister at P&G. Together with their kids, Pablo and Sara, they relocated to Cincinnati in 2022 where Rob continues his career with P&G while she enjoys consulting for clients around the world.

Heather Burgess, Simpactful Senior Partner and Marketing, Insights and Digital lead is thrilled with the addition. “Simpactful offers the full suite of Marketing capability and expertise across 23+ capability areas – from Brand Strategy, Equity and Innovation – to Holistic Planning, Asset Management, Digital and Retailer Media, with world-class practitioners to ensure our clients are able to compete optimally in an Omnichannel world. We are thrilled to add Maria to our team of Senior Consultants to continue to deliver best in class expertise to our clients!”