Dan joins Simpactful after serving as Senior Vice President of Global eCommerce for Paramount Global’s Consumer Products Division, where he led the operational management and worldwide growth strategy of Paramount’s expanding eCommerce business. In this role, Dan shaped global strategies across pureplay, Omnichannel, and third-party marketplace platforms, delivering more than $1 billion in point-of-sale growth while building scalable models that enhanced consumer engagement across franchises and product lines. Before Paramount, Dan built a distinguished career across leading CPG and retail organizations, including Unilever, Mondelez International, Walmart eCommerce, Supervalu, Nielsen, Macy’s, and Target. His experience spans both brand-side and retailer-side leadership, giving him a uniquely balanced “both sides of the desk” perspective that aligns seamlessly with Simpactful’s mission and client approach.

Throughout his career, Dan has been recognized for creating global centers of excellence where new business models thrive, Omnichannel accounts scale, and consumers enjoy innovative, personalized shopping experiences. At Unilever, he led the eCommerce agenda for Walmart Omnichannel, managing a $300 million online business and helped shape the strategic roadmap to grow the Unilever-Walmart omni partnership to $1 billion in POS by 2025. Earlier, as Head of eCommerce Omnichannel & Pureplay, he grew digital sales from $20 million to more than $200 million in just two years – delivering triple-digit, year-over-year growth and sustained share gains through consumer-insights-based strategy and disciplined execution.

Dan also brings deep expertise in customer development, performance marketing, and strategic storytelling. His leadership across Amazon, Instacart, Shipt, Jet, Sam’s Club, and other major platforms has consistently delivered measurable results – from ROAS improvements to breakthrough Omnichannel campaigns tied to major entertainment and cultural moments. While at Walmart eCommerce, Dan led enterprise-wide media and demand generation strategies for entertainment property launches, including Star Wars, Frozen, and Avengers – driving conversion increases of 67% and outperforming sales plans by more than 30%.

Known as an entrepreneurial leader with an owner’s mindset, Dan pairs strong commercial acumen and confidence with a leadership style grounded in compassion, warmth, and empathy. He is passionate about delivering consumer joy through exceptional products and experiences, while empowering teams to perform at their best. His ability to influence senior stakeholders, negotiate strategic partnerships, and drive cross-functional alignment makes him a powerful addition to Simpactful’s growing bench of senior operating executives.

Dan resides in Los Angeles, California. He enjoys spending time with family and friends and has a deep love for travel – having spent time in Bali, Honduras, Mexico City, and Costa Rica over the past two years. He is excited to join the Simpactful Senior Consultant roster and partner with a team that shares his belief in thoughtful, results-driven work. “I’ve spent my career at the intersection of CPG, retail, and digital commerce, and I’m deeply passionate about helping both people and businesses grow in meaningful, sustainable ways. What drew me to Simpactful is their practical, grounded approach – combining strategic clarity with real-world execution. I’m energized by the opportunity to collaborate with such a talented group of operators and to help clients navigate complexity, make better decisions, and ultimately move the needle on growth.”

At Simpactful, Dan’s experience will enhance our ability to help clients accelerate eCommerce growth, modernize go-to-market strategies, strengthen Omnichannel execution, and build scalable digital commerce capabilities that deliver sustained competitive advantage. Simpactful Partner and Amazon Alumni, Heather Burgess, reflects, “Dan characterizes all of the qualities we look for in our Simpactful Senior Consultants. He has diverse and impressive eCommerce expertise, working not only on some of the best known-brands and manufacturers, but also with the biggest retailers. He is an exceptional listener and “translator,” who is able to help clients think through P&L requirements, negotiation terms, operations, and content needs to anticipate what is needed to win with Amazon, Walmart, Target. His knowledge and experience perfectly complement our roster of eCommerce and Retail experts – and he has a collaborative approach that brings out the knowledge of the team.”

Dan joins a growing team of seasoned eCommerce, retail and CPG leaders who bring strategic clarity, operational discipline, and real-world execution experience to every engagement. His addition further strengthens Simpactful’s ability to help clients win as eCommerce scales and aiCommerce takes shape.

Simpactful can help! To learn more about how Dan and the broader Simpactful team can support your eCommerce strategy, Omnichannel growth planning, or commercial transformation efforts, contact us at contact@simpactful.com or 925-234-6394. Visit www.simpactful.com.