Simpactful Expands Brand, Innovation, and Integrated Marketing Expertise with the Addition of Nicole Malcolm-Manyara
Simpactful is pleased to welcome Nicole Malcolm-Manyara as a Senior Consultant, further strengthening the firm’s capabilities across brand strategy, product innovation, and integrated communications. Nicole brings more than 20 years of experience leading brand transformation and growth across food and beverage, pet food, home care, beauty, and personal care – helping both legacy and challenger brands unlock relevance, momentum, and measurable results.
Nicole’s career reflects the kind of “both sides of the desk” leadership that defines Simpactful. She has held senior brand, innovation, and communications roles at companies including Newman’s Own, organicgirl, Duracell, and Procter & Gamble, where she consistently delivered growth by aligning consumer insight, innovation strategy, and modern marketing execution. Her work spans revitalizing iconic brands, scaling purpose-driven challengers, and building high-performing teams capable of sustaining long-term success.
A defining strength of Nicole’s leadership is her ability to reframe and modernize brand strategy. She has led brand restages and positioning evolutions that refreshed legacy brands for new generations of consumers – while also helping emerging brands sharpen their value propositions and accelerate growth through disciplined go-to-market strategies. Whether working with household names or fast-growing challengers, Nicole brings a deep understanding of how brand equity, innovation, and communications must work together to drive performance.
Nicole is equally accomplished in product innovation, having designed and led robust innovation roadmaps grounded in consumer insight and market opportunity. Across multiple categories, she has launched winning innovations that drove both brand and category growth – balancing creativity with operational rigor to accelerate time-to-market and improve execution. Her experience streamlining stage-gate processes and aligning cross-functional teams enables clients to move faster without sacrificing strategic intent.
In addition, Nicole brings deep expertise in integrated communications. She has developed and launched breakthrough campaigns rooted in human and cultural insight, effectively leveraging traditional, digital, and emerging media to outperform industry benchmarks across a wide range of budget levels. Her ability to connect brand purpose, creative expression, and media strategy allows brands to show up in culture in ways that are both authentic and effective.
Nicole’s impact extends beyond strategy and execution to organizational leadership. She has built and restructured marketing organizations from the ground up – assembling teams with the right mix of skills, mindset, and cultural fit to deliver sustained results. Her cross-functional leadership is well proven, including her role in helping Duracell exceed revenue and profit targets by eight percentage points and earn recognition as the top-performing brand in the Procter & Gamble portfolio. In addition, Nicole brings board leadership experience across nonprofit and purpose-driven organizations, reinforcing her commitment to impact beyond the balance sheet.
She recognizes the synergies of her past experiences and ability to quickly help clients. “I’m thrilled to join Simpactful and leverage my experience to help clients navigate their most complex brand and innovation challenges. The opportunity to collaborate with such a high-caliber team to drive meaningful, measurable growth for our clients is incredibly energizing.” When she is not helping Simpactful clients, Nicole enjoys reading, the outdoors, and spending time with her husband, Benjamin, and their two children. She loves living in Stamford, CT, where the city’s coastal energy and easy access to both New York City and Long Island Sound perfectly match her drive and passions.
At Simpactful, Nicole’s breadth of experience strengthens the firm’s ability to help clients navigate brand evolution, innovation growth, and integrated marketing transformation – particularly at moments of change where clarity, creativity, and executional discipline matter most. Simpactful Senior Partner, Heather Burgess, reflects, “I was genuinely impressed when I first met Nicole at Procter & Gamble, where she stood out in a field of great talent. With her subsequent work with organicgirl and Newman’s Own, she learned to succeed in multiple competitive Natural Foods categories and rounded out her Marketing and General Management skill set. She has been able to step in and help several Simpactful clients transform. Their positive feedback and enthusiasm mirrors ours – and we are excited to expand Nicole’s client impact!”
Nicole joins a growing team of seasoned retail and CPG leaders who bring strategic clarity, creative excellence, and real-world operating experience to every engagement. Her addition further enhances Simpactful’s ability to help clients build stronger brands, launch winning innovation, and connect more meaningfully with consumers.
Simpactful can help! To learn more about how Nicole and the broader Simpactful team can support your brand strategy, innovation pipeline, or integrated marketing efforts, contact contact@simpactful.com or 925-234-6394. Visit www.simpactful.com.
Nicole’s career reflects the kind of “both sides of the desk” leadership that defines Simpactful. She has held senior brand, innovation, and communications roles at companies including Newman’s Own, organicgirl, Duracell, and Procter & Gamble, where she consistently delivered growth by aligning consumer insight, innovation strategy, and modern marketing execution. Her work spans revitalizing iconic brands, scaling purpose-driven challengers, and building high-performing teams capable of sustaining long-term success.
A defining strength of Nicole’s leadership is her ability to reframe and modernize brand strategy. She has led brand restages and positioning evolutions that refreshed legacy brands for new generations of consumers – while also helping emerging brands sharpen their value propositions and accelerate growth through disciplined go-to-market strategies. Whether working with household names or fast-growing challengers, Nicole brings a deep understanding of how brand equity, innovation, and communications must work together to drive performance.
Nicole is equally accomplished in product innovation, having designed and led robust innovation roadmaps grounded in consumer insight and market opportunity. Across multiple categories, she has launched winning innovations that drove both brand and category growth – balancing creativity with operational rigor to accelerate time-to-market and improve execution. Her experience streamlining stage-gate processes and aligning cross-functional teams enables clients to move faster without sacrificing strategic intent.
In addition, Nicole brings deep expertise in integrated communications. She has developed and launched breakthrough campaigns rooted in human and cultural insight, effectively leveraging traditional, digital, and emerging media to outperform industry benchmarks across a wide range of budget levels. Her ability to connect brand purpose, creative expression, and media strategy allows brands to show up in culture in ways that are both authentic and effective.
Nicole’s impact extends beyond strategy and execution to organizational leadership. She has built and restructured marketing organizations from the ground up – assembling teams with the right mix of skills, mindset, and cultural fit to deliver sustained results. Her cross-functional leadership is well proven, including her role in helping Duracell exceed revenue and profit targets by eight percentage points and earn recognition as the top-performing brand in the Procter & Gamble portfolio. In addition, Nicole brings board leadership experience across nonprofit and purpose-driven organizations, reinforcing her commitment to impact beyond the balance sheet.
She recognizes the synergies of her past experiences and ability to quickly help clients. “I’m thrilled to join Simpactful and leverage my experience to help clients navigate their most complex brand and innovation challenges. The opportunity to collaborate with such a high-caliber team to drive meaningful, measurable growth for our clients is incredibly energizing.” When she is not helping Simpactful clients, Nicole enjoys reading, the outdoors, and spending time with her husband, Benjamin, and their two children. She loves living in Stamford, CT, where the city’s coastal energy and easy access to both New York City and Long Island Sound perfectly match her drive and passions.
At Simpactful, Nicole’s breadth of experience strengthens the firm’s ability to help clients navigate brand evolution, innovation growth, and integrated marketing transformation – particularly at moments of change where clarity, creativity, and executional discipline matter most. Simpactful Senior Partner, Heather Burgess, reflects, “I was genuinely impressed when I first met Nicole at Procter & Gamble, where she stood out in a field of great talent. With her subsequent work with organicgirl and Newman’s Own, she learned to succeed in multiple competitive Natural Foods categories and rounded out her Marketing and General Management skill set. She has been able to step in and help several Simpactful clients transform. Their positive feedback and enthusiasm mirrors ours – and we are excited to expand Nicole’s client impact!”
Nicole joins a growing team of seasoned retail and CPG leaders who bring strategic clarity, creative excellence, and real-world operating experience to every engagement. Her addition further enhances Simpactful’s ability to help clients build stronger brands, launch winning innovation, and connect more meaningfully with consumers.
Simpactful can help! To learn more about how Nicole and the broader Simpactful team can support your brand strategy, innovation pipeline, or integrated marketing efforts, contact contact@simpactful.com or 925-234-6394. Visit www.simpactful.com.
