Georges Lahoud
Senior Consultant

David Lang
Senior Consultant

Lahoud and Lang join Ian Radcliffe, European Lead, in expanding capacity and capability as Simpactful strengthens this strategic region and expands our Finance capability globally. The move builds upon the firm’s commitment of serving clients through practitioners bringing expertise from world-renowned brands and retailers.

Georges Lahoud brings over 30 years in Finance and Strategy as a CFO, along with other senior management roles, at The Coca-Cola Company and Procter & Gamble. Leading international and multicultural teams over numerous markets across Europe, Lahoud’s broad experience within CPG spans numerous disciplines. As a collaborative leader in his field and mentor to start-up companies, he will guide clients to:

  • Elevate RGM practices in multi-channel retail environments.
  • Lead strategic projects, such as acquisition due diligence, integration, and organizational restructuring.
  • Develop and implement customer plans, supply chain evaluation, and price and promotional optimization in support of new product launches.

With heightened pressure placed on companies to find ways to improve margin and Gross to Net, Lahoud’s experience in data-driven RGM, profit, and cash optimization, and the overall financial health of an organization will be invaluable to Simpactful clients.

David Lang is a strategic, resourceful, and global business partner with over 30 years of experience at Procter and Gamble and a qualified UK Charter Accountant from one of the Big 4 accountancy firms. Lang worked with Sales and Finance leaders across a broad range of channels, brands, and markets to drive profitable sales via Trade Spending Effectiveness, Sales Strategy, and Sales Force Optimization & Design, to name a few. Specializing in all aspects of Sales and Commercial Finance will enable him to lead clients to:

  • Establish global trade spending efficiency programs rooted in financial discipline.
  • Design and implement financial acumen training for Sales and Marketing professionals.
  • Develop pricing and trade spending strategies for leading and emerging global retailers.

Lang’s experience as a pioneer of Sales and Retail F&A at P&G, working with a broad range of key global retailers and distributors, delivers a specialty that provides a tremendous benefit to Simpactful clients.

With the addition of Lahoud and Lang to Simpactful’s European team, Radcliffe shared, “our range of knowledge in critical growth areas continues to expand our capabilities that can be leveraged to grow our global footprint and support our client partners.”

David Friedler, President and Managing Partner at Simpactful, knows first-hand the value Sr. Consultants bring, “Simpactful continues to update our team of practitioners to provide expertise and real-world experience focused on the challenges and opportunities our clients face in today’s marketplace.”

Simpactful can help! To learn more about the capabilities and how we can help you, contact our team today at or 925-234-6394. Visit