Bobby Turner
Sr. Consultant

Paul Gerner
Sr. Consultant

New Simpactful Senior Consultants Paul Gerner and Bobby Turner delivered Retailer Expertise and Go-To-Market Strategy at some of the top Retailers across the Grocery and Natural Channels

Paul Gerner is a U.S. Marine Corps veteran, with over 20 years of experience at H-E-B, in addition to experience with Nestle Waters and Frito-Lay. He has true both sides of the desk experience. Gerner is a collaborative leader with extensive executive experience in driving retail strategy and execution. His broad experience, coupled with his professional approach will guide client teams to:

  • lead manufacturers in the creation of strategic partnerships at retail
  • navigate the Food/Drug/Mass channels from initial negotiations to the retail shelf
  • deliver solutions to meet consumer needs
  • guide clients to deliver top-line sales growth while increasing bottom-line results

At H-E-B, Gerner held the Vice President role for Drug, Baby, Beauty, Financial Services, Optical & H+W categories for the 400+ store chain. In this position, he guided building financial, inventory, and operational plans in these critical segments. With a strong focus on innovation, Gerner strived to meet the needs of the consumer and community in which he served. His prior CPG experience in business development at both Nestle Waters and Frito-Lay, along with his recent roles at H-E-B, position him well to deliver solutions from “both sides of the desk” to clients.

Bobby Turner is a customer-focused, results-oriented Natural Channel executive who merges purpose and performance to drive growth, culture, community impact, and sustainable progress, all with a focus on collaboration and teamwork. His extensive retail business leadership can lead client development in:

  • strategy creation to grow market share and capture consumer engagement
  • successful program implementation to increase EBITDA
  • transformational change in the creation and delivery of organizational enhancements
  • execution of effective operational strategies and processes

Turner held numerous roles during his impressive 30+ year run at Whole Foods Market, most recently as Regional President working with other members of the Executive Leadership team to clearly articulate strategy around profitability and operations. During his career at Whole Foods, Turner climbed through every level of the organization, from Bakery Operations to Vice President. Turner has continued his executive leadership as an advisor for emerging brands and COO at HERBL Solutions, a leading cannabis supply chain solutions company combining state-of-the-art technology and operational expertise.

With the addition of Gerner and Turner, Simpactful President, David Friedler, shared “Simpactful continues to update our team of practitioners to have both sides of the desk insights and knowledge via leaders with recent in-market experience. Paul and Bobby’s experience will be valuable to all clients when it comes to winning with these innovative retailers and how to expand success to the full marketplace”.

To learn more about how Simpactful’s Retailer Experts can help you, contact the Simpactful team today at or 925-234-6394.