Myles Proudfoot

Myles Proudfoot

Simpactful Sr Consultant

Myles is Senior insights leader delivering sales growth by transforming user, consumer and shopper understanding into business strategies. Myles brings a rich experience in the development and application of shopper capabilities.

A founding member of the development of P&G’s retail innovation labs, and shopper based design practice, he specializes in the application shopper insights to retail strategy; building shopper organizations and practices; retailer collaboration models; marketing science; and shopper marketing.

Most recently, Myles established a thriving insights practice at strategic design consultancy ChaseDesign, where he applied cutting-edge research approaches to every phase of the Design Thinking framework.