Experts Larry Monahan and John Hargreaves ask – are you missing out on the convenience channel?
Every consumer packaged goods marketer must choose from the gamut of distribution channels. There’s grocery, mass, club, value store, drug store – and then there’s convenience. Of all the channels, convenience is often the most overlooked, misunderstood and underappreciated, except by the Food and Beverage Companies where Larry and John have extensive experience. After all, $1 out of every $22 spent in the US every day is spent in convenience stores. Does underestimating the convenience channel mean you could be missing out on a highly incremental opportunity?
Simpactful Senior Consultants and Convenience Channel experts, John Hargreaves, Larry Monahan and the Simpactful Team are here to help Brand and Sales leaders answer that question. Through years of experience, we've identified several factors for success in the channel which are applicable to all brands/manufacturers. Some of those include:
How can your brands win with Convenience Shoppers? Are you starting with data and insights to broaden your reach to consumers? Can this channel be the perfect place for Trial with your shoppers?
Which products in your portfolio are best suited for success in this channel? Beverages, snacks and meal replacement are natural fits but there are other opportunities too. Can your product be re-imagined in a convenience format?
Pack size is not a one-size-fits-every-channel. Are you providing the right pack sizes for convenience? Is your organization providing the resources to win in this channel?
John and Larry have restructured sales forces for success pursuing convenience opportunities. Are you optimizing your retail store coverage in this channel? It is critical for success! Did you ever investigate Telesales to help with smaller C-Store Chains?
After the assessment work, if you commit to pursuing this channel, Simpactful can help from structuring your organization to win, to sales, marketing, package design, financials, and more. To learn more or contact Larry and John, please email us at firstname.lastname@example.org or call 925-234-6394.
ABOUT JOHN HARGREAVES
John has spent over thirty years optimizing revenues and profits. As a former Strategy and Finance executive at Mondelez-Nabisco-Kraft, he offers rich experience in sales building, distribution planning, customer segmentation, financial analysis and more.
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ABOUT LARRY MONAHAN
Larry offers extensive sales strategy, organizational structure and field sales leadership in the CPG industry. As a former VP at Kraft, he brings proven abilities in product distribution and new item speed to market, having led various route-to-market “test & learn” concepts.
Proven | Connected | Results
Meet Simpactful - a new CPG/Retail consultancy firm built for today’s challenges, with a team of experienced leaders from both CPG and Retail firms.
Our experience spans functions - Sales, Marketing, Consumer Research, Human Resources, Product Supply - and all retail channels including eCommerce, Food, Drug, Mass, Club, and Dollar.
Our leaders are proven, having led their companies through today’s challenges with strong demonstrated results. We are passionate about sharing our insights and success models with our clients. Reach out to us, and let us share how we can address your biggest challenges.