The Experts


Tom O'Brien

Simpactful Chairman

A proven consumer products leader, with experience as a Sr. Advisor at BCG, and the former P&G VP/Chief Customer Officer


David Friedler

Simpactful President & Managing Partner

A strategic and creative executive with demonstrated ability to deliver results and lead multi-functional teams


Kathee Tesija

Simpactful Sr. Advisor and Consultant

An experienced Target senior exec with a deep understanding of consumers and the ability to turn insights into successful business strategies


Rick Siliakus

Sr Consultant

Rick has 35+ years of experience as a senior leader in the small box value channel including Family Dollar & Dollar Express




Sherry Saffert

SImpactful Sr Consultant

A Merchandising Executive with demonstrated success building retail businesses and collaborative partnerships, most recently with CVS.


Todd Stollberg

SImpactful Sr Consultant

Todd brings his 30+ years of experience to Simpactful’s proven capabilities in Commercial Growth Strategy, Next Generation Joint Business Planning, and Organizational Design and Training.


Jack Buller

Simpactul Partner

Jack has an exceptional track record for helping CPG companies and retailers grow sales through superior retail execution


John Carney

Simpactful Partner

An accomplished sales leader, training manager, human resource executive, and certified executive coach, with experience leading sales and leadership training programs globally


Jessica White Hall

Simpactful Partner

Jessica is an accomplished leader in global market development, innovation, brand building and strategy and portfolio development


Maureen McHale-Hull

Simpactful Partner

Experience working with retailers to create shopper-based strategies & in-store designs to deliver brand, category and dept growth


Kevin Otero

Simpactful Partner

Kevin has spent nearly three decades creating opportunities for growth with Top Companies in the Beauty Industry as a proven Sales and Marketing Leader

Mary Pickering

Simpactful Partner

Mary brings a wealth of high-level experience leading multi-functional teams at large strategic customers, including Target


Lori Proctor

Simpactful Partner

A master at opening doors, Lori offers experience creating strategic selling plans, improving retail presence and training and coaching others to succeed


Todd Ruberg

Simpactful Partner

Todd brings a deep understanding of the club channel and strong relationships with top retailers, with expertise in brand differentiation and channel strategy


Michael Russell

Simpactful Partner

Mike joined Simpactful after 25 years leading the P&G business with Walmart, to include team leader of the Walmart and SAMS business


Lynn Ryan

Simpactful Partner

Recent experience in Digital/eCommerce, working with sales and marketing to create end-to-end strategies and plans to succeed in eCommerce


Bryan Stuke

Simpactful Partner

Bryan brings extensive knowledge in the Drug Channel and Beauty/Health Categories, as well as great relationships with the Drug Channel’s biggest retailers


John Torru

Simpactful Partner

General management experience across Sales, Marketing and Supply Chain, with expertise in leading Go-to-Market transformations in strategy, structure, capability and process


Brian Baldwin

Simpactful Sr. Consultant

34 years of experience in the Sales Agency industry, with over 25 years in influential executive positions at Acosta Sales and Marketing


Carly Broderick 


A former Target senior retail executive with a leading mindset in rapid-paced innovation and disruption, with both manufacturing and retail planning experience


Bruce Emerson


An expert at building break-through business plans with key e-commerce retailers including Amazon, and brand teams


John Hargreaves

Simpactful Sr. Consultant

A combination of financial analysis & sales strategy experience allows John to build strategic initiatives to optimize revenue and profits


Jan Grammerstorf

Simpactful Sr. Consultant

A top CPG leader of multifunctional organizations and customer teams across a wide range of categories


Stephanie Lucy


A former senior-level executive with a successful career at Target, including roles within Home, Apparel, Accessories and Baby


Mike Malenfant

Simpactful Sr. Consultant

Experienced in strategy development and execution, business operations, and organizational design, at the C-Suite level.


Allen Mason

Simpactful Sr. Consultant

A marketing executive and digital pioneer with expertise in data-driven marketing across brands and retailers.


Tom Olson

Simpactful Sr. Consultant

Most recently, Tom led the merchandising team at Target as the VP over departments like Household, Personal Care, Baby, Dry Grocery, Dairy, and Frozen


Tiffany Pratt


Expertise in global consumer & shopper insights, consumer & shopper marketing, in-store activation, multi-cultural marketing, and brand strategy consulting


Don Quigley

Simpactful Sr. Consultant

Most recently a Sr. Consultant with BCG, Don has 38+ years in management and senior sales at E&J Gallo, PepsiCo, Kimberly-Clark, and Mondelez


Joseph Quinn

Simpactful Sr. Consultant

Joe develops winning strategies, go-to-market plans, structures, capabilities and outstanding organizations with a focus on digital /eCommerce


Ann Raider

Simpactful Sr. Consultant

A recognized accomplished entrepreneurial and growth business CEO in the retail and consumer products industries in the US and abroad


Paul Rieger

Simpactful Sr. Consultant

Paul is a collaborative leader with a proven track record of transforming brick & mortar and e-commerce supply chains from the shopper back


Jaime Schaeffer

Simpactful Sr. Consultant

Jaime is a brand builder with over 20 years of CPG experience. Her expertise is creating brands that are “social by design,” putting conversation with the customer at the center


Rich Shea

Simpactful Sr. Consultant

A retail executive with more than 40 years of experience in operations, merchandising, procurement, and marketing, including 34 years with The Kroger Co.


Jeff Strong

Simpactful Sr. Consultant

Jeff is a proven, global, C-level customer development and GM executive, with an outstanding 27 year track-record at Sun Products, Johnson & Johnson, and P&G


John Trettel

Simpactful Sr. Consultant

John is a proven leader with broad cross-functional experience that drives strategy and process improvement


Eric Vanderschueren

Simpactful Sr. Consultant

30+ years of successful global experience in CPG, leading to the P&L responsibility and financial oversight of a $20Bn operation at P&G


Michele Wolford

Simpactful Sr. Consultant

Michele is a sales and organization leader with GM experience leading high-functioning customer-facing teams across Kimberly Clark, MillerCoors, and P&G

Additional Simpactful Sr. Consultants

  • Mike Graen
  • Mike Jump
  • Mary Mills
  • Dan Peterson
  • Bill Smith
  • Janelle Zurek