Simpactful Sr Consultant
In addition to success as an experienced Sales leader, Phil has over a decade of experience designing and implementing multi-billion-dollar trade fund programs and multi-million-dollar promotions that effectively target funding and drive a higher ROI while meeting federal antitrust regulations. His most recent trade fund program design saved $170 million over 2 years which targeted funding, delivered a higher ROI and reduced complexity. Phil has created ground-breaking programs that accelerated specific channel growth while protecting large base businesses. He creates practical and rational solutions for today’s marketplace issues and problems. A recent anti-diverting program recovered $190 million in sales and $51 million in profit over a 2-year window.