Simpactful Sr. Consultant
Eric brings 30+ years of successful global experience in CPG, leading to the P&L responsibility and financial oversight of a $20Bn operation at P&G. He has lived, established business strategies and run operations in North America, Western Europe and Asia. While Finance matters were his vector of engagement, his impact was multi-functional from establishing innovation portfolio, prioritizing new geography investments, optimizing supply chain or commercial plans. His specialties include category assessment, competitive analysis, strategic planning, evaluation of investment (new product, fixed assets, marketing). He is the mastermind of our recently launched ROI Fitness℠ approach that accelerates business growth through a more effective use of marketing investments, trade funding and retail execution.