shopper & consumer insights & brand building
At Simpactful, we believe that all success is rooted in an understanding of the shopper and consumer. We have developed an 11-step process for building a world-class insights practice, including a wide range of tools to discover and activate insight. With the consumer and shopper as our guide, our approach yields insights that will clarify strategies and drive game-changing profitable business growth.
areas of focus
- Path-to-purchase engagement
- Cross-category consumer and shopper insights
- Cross-platform consumer and shopper insights
- Systemized scaling and development
- Translating insight into actionable commercial applications
- Principles for designing a best-in-class insights practice
explore our other capabilities
Developing strategy and “where to play, how to win” choices will deliver competitive
advantage and exceptional growth
Developing your Customer Value Proposition to partner with retailers by focusing on the core shoppers that drive mutual profit and loyalty
Leverage our “get grow keep” model to expand distribution to brick and mortar.
A holistic, data-driven and analytical approach to optimize your investments
Practical solutions for improving in-store execution and return on investments
Accelerate performance and results through the expansion of capabilities and leadership development
Turn your biggest threats into operative strategic plans with Scenario Planning.
Increase your brands understanding of market, category and competitive dynamics.