At Simpactful, we believe that all success is rooted in an understanding of the consumer and shopper. We have developed an 11-step process for building a world-class insights practice, including a wide-range of tools to discover and activate insight. With the consumer and shopper as our guide, our approach yields insights that will clarify strategies and drive game-changing profitable business growth.
areas of focus
• Path-to-purchase engagement
• Cross-category consumer and shopper insights
• Cross-platform consumer and shopper insights
• Systemized scaling and development
• Translating insight into actionable commercial applications
• Principles for designing a best-in-class insights practice