Shopper and Consumer Insights

At Simpactful, we believe that all success is rooted in an understanding of the consumer and shopper.  We have developed an 11-step process for building a world-class insights practice, including a wide-range of tools to discover and activate insight.  With the consumer and shopper as our guide, our approach yields insights that will clarify strategies and drive game-changing profitable business growth.

Areas of Focus

  • Path-to-purchase engagement
  • Cross-category consumer and shopper insights
  • Cross-platform consumer and shopper insights
  • Systemized scaling and development
  • Translating insight into actionable commercial applications
  • Principles for designing a best-in-class insights practice

explore our other capabilities

Developing the strategy and “where to play, how to win” choices that will deliver competitive advantage and exceptional growth

Leverage a more Diverse and Inclusive Workforce to Drive Business Impact

Developing your Customer Value Proposition to partner with retailers by focusing on the core shoppers that drive mutual profit and loyalty

Developing a plan to win with shoppers where ever they choose to browse, research and shop – “anywhere, anytime, anyhow℠”

Accelerate performance and results through the expansion of capabilities and leadership development

A holistic, data-driven and analytical approach to optimize your investments

Practical solutions for improving in-store execution and return on investments