competitive benchmarking
Competitive Benchmarking is a powerful tool that assists brands in expanding their perspective on competitors within your category while identifying best-in-class approaches that match your business. This increased knowledge can be leveraged to lean in or change a strategy. Simpactful’s access to multiple CPG/retailer experts gives us access to benchmark multiple issues and scenarios in the CPG industry.
areas of focus
- Category and competitive
- Organization design
- Promotional strategy
- Retailer Insights
- Shopper and Consumer Insights
Developing strategy and “where to play, how to win” choices will deliver competitive advantage and exceptional growth
Building consumer and shopper insights to clarify strategies and drive game-changing profitable business growth
Developing your Customer Value Proposition to partner with retailers by focusing on the core shoppers that drive mutual profit and loyalty
Leverage our “get grow keep” model to expand distribution to brick and mortar.
A holistic, data-driven and analytical approach to optimize your investments
Practical solutions for improving in-store execution and return on investments
Accelerate performance and results through the expansion of capabilities and leadership development
Turn your biggest threats into operative strategic plans with Scenario Planning.