trade investment planning & ROI
Trade spending is a substantial investment for companies, representing the second-largest line item in a P&L after COGs. Differentiating trade funds by customer/category and understanding the ROI of those investments is increasingly important as a retailer “asks” have increased and shopper habits have changed for both stores and online. Simpactful has both experiences in developing principle-based trade spending programs, and a proven data-based methodology to measure the ROI for your investment.
areas of focus
- Trade Spending benchmarking across 29 companies and 7 retailers
- Creation of customized trade fund programs with a short and long term focus
- Return on Investment analysis and recommendations to accelerate strategic, profitable growth
- Develop improvements in accompanying areas such as customer/channel segmentation, cash discounts, payment terms, bracket pricing, Minimum Advertised Price, and more.
explore our other capabilities
Developing strategy and “where to play, how to win” choices will deliver competitive advantage and exceptional growth
Building consumer and shopper insights to clarify strategies and drive game-changing profitable business growth
Developing your Customer Value Proposition to partner with retailers by focusing on the core shoppers that drive mutual profit and loyalty
Leverage our “get grow keep” model to expand distribution to brick and mortar.
Practical solutions for improving in-store execution and return on investments
Accelerate performance and results through the expansion of capabilities and leadership development
Turn your biggest threats into operative strategic plans with Scenario Planning.
Increase your brands understanding of market, category and competitive dynamics.