shopper & consumer insights & brand building

At Simpactful, we believe that all success is rooted in an understanding of the shopper and consumer.  We have developed an 11-step process for building a world-class insights practice, including a wide range of tools to discover and activate insight.  With the consumer and shopper as our guide, our approach yields insights that will clarify strategies and drive game-changing profitable business growth.

areas of focus

  • Path-to-purchase engagement
  • Cross-category consumer and shopper insights
  • Cross-platform consumer and shopper insights
  • Systemized scaling and development
  • Translating insight into actionable commercial applications
  • Principles for designing a best-in-class insights practice

explore our other capabilities