Competitive Benchmarking is a powerful tool that assist brands in expanding their perspective on competitors within your category while identifying best-in-class approaches that match your business. This increased knowledge can be leveraged to lean in or change a strategy. Simpactful’s access to multiple CPG/retailer experts gives us access to benchmark multiple issues and scenarios in the CPG industry.

areas of focus

• Category and competitive
• Organization design
• Promotional strategy
• Retailer Insights
• Shopper and Consumer Insights