Our clients say that today’s unprecedented marketplace forces drive fatigue from continual plan re-evaluation. It is challenging for leaders to ensure their teams are focused on the big bets and ready for the new surprises around the bend. It’s no wonder. Leaders are facing shifting shopper behavior, supply and cost challenges, inflation followed by efforts to deliver value, evolving content consumption and media investment choices, complex retailer negotiations including automated fines and fees, new category entrants… the list goes on. Most senior executives report repeatedly tearing apart and rebuilding their strategies and plans to remain competitive. The majority of organizations are still assessing whether remote, hybrid, or in-office work generates maximum efficiency and engagement.

With crisis comes opportunity. The value of an experienced (and non-fatigued) partner who can quickly dig in to provide an impartial perspective, roll up their sleeves to do the work with your team, and provide practical solutions with a roadmap for implementation has never been more critical. Simpactful co-founder David Friedler says, “Operating in continued crisis, with major business model pressures and the need to adapt business strategies and plans can continually create uncertainty for many leaders and their organization. Leaders must anticipate new opportunities or issues while also trying to maintain the engagement of an increasingly fluid workforce that needs to pivot and execute with excellence effectively. Staffing shortages and capability gaps can quickly distract teams and exacerbate fatigue. Simpactful can step in like a SWAT team to provide strategic guidance, expertise, and valuable capacity.”   

Simpactful’s experienced multi-functional Brand and Retailer practitioners span fourteen practice areas with leaders who have managed P&Ls through recessions, commodity increases, channel shifts, pricing pressure, and more. We work shoulder to shoulder with clients using combined Retail and Brand know-how to adapt to today’s marketplace opportunities, providing a second set of eyes and arms. David continues, “The Simpactful partners have intentionally expanded our team to be able to take on both transformational and tactical work or even fractional roles to ensure we are continuing to meet the needs of our clients as they navigate the constant change.”  Here are just a few of the ways we are supporting our clients:

  • Implement a multi-functional capability intervention to drive more holistic, breakthrough innovation
  • Play the interim role of Chief Revenue Officer to support a channel pivot ahead of organizational deployment with full sell-in support, brand restage support, and implementing a digital and social-led Marketing plan.
  • In collaboration with a Chief Customer Officer, develop a joint Category Growth Strategy for Walmart in North America.
  • Benchmark trade terms and architecture versus peer companies to help determine leverage for critical retailer negotiations.
  • Audit of retailer required investments (fines, fees, and more) to address root causes and quickly reduce these added costs.
  • With a finance and RGM team, provide an elasticity assessment of recent pricing initiatives and a Gross-to-Net assessment to find immediate Revenue Growth Management opportunities.
  • Provide coaching on negotiation strategies to ensure price reductions translate into lower prices at the shelf versus Retailer scorecard margin improvements.
  • Develop the strategy, brand, and concept for an exclusive brand expansion and entry into a new category at Target.
  • Evaluation of current eCommerce execution, growth targets, and how to drive adoption of an omnichannel mindset across the organization.
  • Develop a Commercial Innovation Stage-Gate process to improve the commercial readiness of new products and services before launch.
  • Architect a Supply Chain intervention plan to address channel delivery outages.
  • Adapt plans to the evolving Category buyer requirements across the top 8 retailers ahead of line reviews.

Have a complex problem to solve? Are you worried you are missing something critical in your plans? Trying to manage team energy? Simpactful can help. Contact our team today at contact@simpactful.com or 925-234-6394. Visit www.simpactful.com