Simpactful Sr. Consultant
Rich is a seasoned retail executive with more than 40 years of experience in operations, merchandising, procurement, and marketing, including 34 years with The Kroger Co. in roles across store operations, division management, and corporate. Rich had corporate responsibility for Health and Beauty Care and Non-Food Merchandising during which the company experienced 49 straight quarters of same store sales growth and continuous market share gains. He played key roles in reinventing store categories and layouts, and he led the application of customer data and insights into executable and successful strategies and tactics.