Allen Mason

Allen Mason

Simpactful Sr. Consultant

Allen is an accomplished marketing executive and strategy expert with 20 years of industry experience. He has a track record of success as a digital marketing and brand leader covering several of Procter & Gamble’s top tier consumer brands, as well as leadership roles in new business ventures and corporate strategy work at P&G. Allen’s CPG experience is complimented by a deep understanding of retail and data-driven marketing from his executive roles at dunnhumbyUSA and 84.51, where he oversaw strategy for Kroger’s customer loyalty and communication program.

He enabled Kroger and its CPG brand partners to create the most relevant and personalized communications with consumers to strengthen retail and brand interactions. Allen’s advisory work covers all aspects of marketing strategy with an emphasis on using data to deliver improved customer experiences and higher ROI for brands and companies.