Jennifer’s career spans disruptive innovation, ventures, sustaining innovation, and both global and regional brand management – making her one of the most versatile and well-rounded strategic thinkers in her field. Her early work helped build and position some of the world’s most recognizable brands, while her later roles focused on shaping P&G’s Ventures portfolio – as well as Beauty upstream innovation – using the combination of landscaping, “jobs to be done,” opportunity sizing and iterative design to derisk and strengthen new product development.

Over the past 3 years, Jennifer has used her versatility to help Simpactful clients address some of their most pressing challenges, including brand restages, channel and geographic expansion, brand architecture evolution, and the reinvention of innovation systems. She has also supported clients in identifying and sizing whitespace opportunities – ensuring strategic decisions are anchored in both consumer needs and commercial realities. Her strategic leadership is matched by her strong analytical acumen and insights expertise – whether leveraging AI-assisted synthetic consumer research and multi-lens landscaping, facilitating qualitative learning – or applying advanced quantitative methods such as conjoint and forecasting models.

Jennifer brings a disciplined yet creative approach that uncovers insights with uncommon depth. “I have truly enjoyed working with the exceptional team at Simpactful and partnering to deliver meaningful results for our clients. The collaboration, dedication, and shared commitment to impact have made this work incredibly rewarding. I’m excited to continue my partnership as a Senior Consultant, where my insights-driven and innovation experience aligns perfectly with Simpactful’s deep marketing, sales, and product supply expertise. Together, we will continue to create winning strategies that drive lasting growth for the clients we serve.”

Jennifer is a proud graduate of The University of Texas and now resides in Cincinnati with her husband, Jim, and their three children. Jim and Jennifer have fostered a family love for global travel thanks to careers that have taken them around the world, as well as ex-patriot assignments in Panama.

Simpactful Senior Partner, Heather Burgess, reflects on this addition: “Jennifer’s extraordinary depth across innovation, insights, and brand strategy complements the shopper insight and Nielsen expertise of Simpactful Senior Consultant, Uzma Rauf. Together, we can seamlessly work end-to-end for our clients to tackle their most complex challenges. Jennifer brings both the strategic perspective and the hands-on expertise that define Simpactful’s approach, and she has already made a meaningful impact for our clients.”

Jennifer joins a growing team of seasoned retail and CPG leaders who bring practical experience, strategic clarity, and executional know-how to every engagement. Her addition further strengthens Simpactful’s ability to support clients seeking to build stronger brand architectures, develop innovation systems that generate meaningful growth, and ground decisions in insight-driven strategy. We look forward to the impact she will continue to bring to our clients and our team.

Ready to Transform Your Brand through Heightened Consumer Understanding, Brand Evolution or Innovation? Simpactful Can Help! To learn more about how Jennifer and the broader Simpactful Marketing and Innovation team can support your brand strategy, innovation pipeline, or consumer understanding, contact us at contact@simpactful.com or 925-234-6394. Visit www.simpactful.com to learn more.